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Fitbakes

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Award winning low sugar high protein indulgent baked snacks. You can now have your cake and eat it!

122%
 - 
26 days left
£225,000 target
£276,705 from 105 investors
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Business overview

Location Cheltenham, United Kingdom
Social media
Website www.fitbakes.co.uk/
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 11343162
Incorporation date 3 May 2018
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Investment summary

Type Equity
Valuation (pre-money) £2.9M
Equity offered 8.68%
Tax relief

EIS

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Business highlights

  • Retailers include Coop + Selfridges, with planned Tesco launch***
  • 50k Instagram following, with 30k on mailing list
  • Over 100% YOY growth since inception**
  • Over 1 million cakes sold
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.25 +
  • Direct investment min. £15,000.00 +

Idea

Introduction

Fitbakes is a British award winning low sugar, high protein, baked snacks brand.

Imagine if a treat could taste like cake and have the nutrition of a protein bar?

Our products have 90% less sugar, 80% less fat, 60% less calories and 200% more protein than leading cakes and chocolate brands.* And we achieve that with NO artificial sweeteners, flavourings or colourings.

We believe this nutrition makes us compliant with the new government non-HFSS policy, which says that from April 2022, products that are high in fat, sugar or salt might not be able to advertise or promote in store.

We are all about healthy and and indulgent snacking... You can literally now have your cake and eat it!

*Based on company research.

Monetisation strategy

Currently, the majority of our revenue comes from our D2C channel, but we are intending to expand our retail offering with this investment round.

D2C revenue is a combination of Email marketing, FB and Google Ads, Social Media influencers and general press awareness. With the grocery listings now a focus we expect a bigger swing in revenue from this source moving forward in 2022 and beyond.

Currently, Our DTC channel accounts for the majority of our revenue. We have successfully grown this revenue channel through a combination of email marketing, FB and Google Ads, Social Media influencers and press coverage leading to improved brand awareness.

With stockists already including Co-op, Selfridges and the planned launch in Tesco later this year, we intend to focus on growing the stockists and grocery listings side of the business to further drive revenue moving forward.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £2,909,700

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.