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Fullgreen

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Plant-based eating made easy w Fullgreen's Veggie Rice, Risottos & Breakfasts. Shelf-Stable & Non-GMO.

114%
 - 
7 days left
£600,004 target
£689,952 from 538 investors
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Business overview

Location London, United Kingdom
Social media
Website www.Fullgreen.com
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number Fullgreen Ltd
Incorporation date 22 Oct 2013
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Investment summary

Type Equity
Valuation (pre-money) £22M
Equity offered 3.04%
Tax relief

EIS

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Business highlights

  • Gross sales grew from £3.9m in 2019 to £5.4m in 2020
  • Proprietary Food Technology is Patented in 35 countries Globally
  • Grocer SME Brand of the Year Finalist. Fastrack100 Ones to Watch.
  • 9,000+ Listings in Major UK & US retailers. Exported Worldwide.
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Key features

  • Secondary Market
  • Seedrs nominee min. £16.48 +
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Idea

Introduction

In Oct 2015, Fullgreen introduced a globally patented technology to make innovative, long-life plant-based products without the need for any preservatives. Operating through two trading subsidiaries, our products are carried by 9,000+ retailers across the UK and US; and exported to Europe, South East Asia and the Middle East.

Fullgreen provide vegetable-based products that are healthy, low-carb alternatives to traditional rice & grains for people looking to eat less carbs, add more vegetables to their meals, or to manage health issues such as obesity and diabetes.

With the growing trend for Plant-based eating, as well as the staggering economic cost of tackling Diabetes & Obesity (UK spend £50 billion & US economic cost is approx. $500 billion p.a.), we believe our products will continue to increase in relevance in the future.

Our range includes: Non-GMO Riced Veggies, Cauliflower Risottos & a new kind of Grain & Oat Free Plant-based Breakfast.

Monetisation strategy

SALES TO RETAILERS

Fullgreen products have an 18 month shelf life without refrigeration making it ideal for broad retail distribution & direct to consumer delivery. Our largest channel at the moment are brick & mortar retailers. Price point is accessible and sells as well in ALDI as it does in any of our large retail supermarkets. In 2021, a key focus is to increase rate of sales in existing point of distribution to generate a ground swell of increased volume for the business. We pay our manufacturers within 45-75 days of collecting finished goods, while our retail customers take an average 45 days to pay us - so there is minimal delay between paying suppliers and being paid by our retail customers.

DIRECT TO CONSUMER

Social media and digital advertising enable us to draw people to online channels such as Fullgreen.com & Amazon. This channel is ideal for loyal consumers who buy products regularly on subscription or want the convenience of delivery to their door.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £21,985,391

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