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Fully Charged

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Fully Charged is the world’s no.1 consumer channel for clean energy technologies & electric vehicles

111%
 - 
Funded 30 Mar 2020
£500,002 target
£558,734 from 472 investors
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Business overview

Location Bristol, United Kingdom
Social media
Website fullycharged.show
Sectors Entertainment Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 10798872
Incorporation date 17 Jun 2017
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Investment summary

Type Equity
Valuation (pre-money) £2.5M
Equity offered 18.18%
Tax relief N/A
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Business highlights

  • World-leading YouTube channel in the energy & transport sector.
  • Tech Chart-Topping Podcasts.
  • Fast-growing Fully Charged LIVE events on multiple continents.
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.70 +

Idea

Introduction

The Fully Charged Show is a YouTube channel dedicated to ‘the future of energy & transport’.

Established by actor, presenter & writer Robert Llewellyn, Fully Charged currently averages more than 3 million monthly episode views globally, with the record month reaching 4.6 million (August 2019).The channel is perfectly positioned as the World’s no.1 consumer channel for clean energy technologies and electric vehicles of all shapes and sizes, sales volumes of which are set to surge to many times their current size over the coming years.

Funded predominantly by individuals (Patreons) and advertising (Google AdSense) Fully Charged operated at breakeven before the launch of its live event (Fully Charged LIVE) in 2018. Profits from commercial activities are enabling Fully Charged to grow steadily, but a successful crowdfunding campaign will accelerate growth, maintain competitive advantage, and preserve the independence that has been key to its success so far.

Intended impact

Fully Charged is a broadcasting, digital and events business, with a strong, independent brand that can be extended across an array of relevant products and services. Fully Charged possesses ~2 million viewers and an archive of >500 high-quality episodes online. Focussed on the future of energy and transport, the business is a thought-leader in electric vehicles of all shapes and sizes plus clean energy technologies like wind & solar.

Our vision and mission is clear: ‘To inspire the world to stop burning stuff’ and ‘to be the no.1 consumer channel for clean energy and electric vehicles’. The principle objective of the next 5 years is to grow the audience from 2 million at the start of 2020, to 15 million at the end of 2024.

Substantial accomplishments to date

- Aired >500 episodes on the world’s 2nd biggest search engine (YouTube).

- Now averaging 3 million episode views per month.

- Global audience of >2.1 million with viewership worldwide.

- Audiences of >2 million for highest-performing vehicle content.

- Audiences of >1 million for highest performing non-vehicle content.

- Receiving around ~£8,000 per month from YouTube advertising.

- Supported by circa 3,800 Patrons that contribute.

- ~10,000 attendees at Fully Charged LIVE 2019.

- Outgrown original venue (Silverstone) in less than 2 years

- >7,700 respondents to first Fully Charged Survey (November 2018).

- Large following across various social platforms including Facebook, Instagram, LinkedIn, Twitter.

- Successful ‘tech chart-topping’ podcasts on iTunes

- Successfully crowdfunded first book: The Fully Charged guide to Electric Vehicles & Clean Energy.

- New FullyCharged.Show website built in 2019.

- Robert Llewellyn won ‘Tech Legend’ at the T3 Awards.

- Fully Charged LIVE won ‘Pioneer Award’ at the British Renewable Energy Awards.

- Won involvement in Innovate UK/Virgin Media’s ‘Park and Charge’ consortium.

- More requests to work with us (including appearances, episode suggestions & commercial approaches) than the current team can process.

Monetisation strategy

The strategy involves accelerating audience growth, which will:

- Increase advertising and sponsorship revenues from YouTube.

- Increase contributions from individuals supporting the channel.

Furthermore, there is an incredible array of commercial opportunities to consider for Fully Charged, Focus areas for 2020-2022 include:

- Fully Charged LIVE UK (tickets, sponsorship & exhibition sales).

- Fully Charged LIVE US (tickets, sponsorship & exhibition sales).

- Fully Charged LIVE Northern Europe (tickets, sponsorship & exhibition sales).

- Other Fully Charged events (e.g. B2B, experiential, regional).

- Fully Charged STORE merchandising.

- Affiliate Sales.

- Brand Licensing.

We believe that all of the revenue streams above will be increased by audience growth in the same timeframes.

Use of proceeds

It is our stated intention that the final funds will be invested largely in additional staff/freelancers to drive audience and financial growth:

- Pre-Production Co-ordinator.

- Video Editors x2.

- Freelance Presenters x3.

- Commercial Manager – Northern Europe.

- Commercial Executive - UK.

- Commercial Assistant - UK.

- Event Operations Manager.

- Merchandising Manager.

- Website & Design Manager.

- Digital Communications Executive.

Additional funds will be invested in audience growth plus a larger production office at Bristol & Bath Science Park.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,503,800

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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  • Equity
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  • Secondary

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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