Future You Cambridge
Profile
D2C health supplements clinically proven to deliver more of the good stuff to your body.
- Location
-
Cambridge,
United Kingdom
Categories: Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
- Social Media
- Website
- futureyouhealth.com/
- Company number
- 07322398
- Incorporation date
- 22 Jul 2010
- Investment sought:
- £550,001
- Equity offered:
- 6.35%
-
Investment
already funded: -
£616,536
for 7.07% equity
-
Valuation
(pre-money): - £8,108,776
Idea
Introduction
We sell clinically proven health supplements which improve lives, direct to consumers.
The health supplement sector has plenty of products, but little evidence of which products work, and which ones are right for you. This creates a confusing space for customers to navigate.
Our supplements work, and our customers evidence this by buying on subscription time and time again and by telling us their transformational stories.
Covid-19 has heightened consumers' awareness of the fact that we all need to take responsibility for our own health. At FutureYou Cambridge, we are investing in expanding our product ranges to serve even more people, as well as providing better digital tools to help our customers find the products they need.
Since we launched our brand, FutureYou Cambridge in 2016 we have sold to over 100,000 customers.
Monetisation strategy
Around 90% of our sales are direct to consumer, with orders placed either through our website, by ongoing monthly subscription, or in some cases over the phone.
80% of our DTC revenue is from customers who have taken out a subscription. Although they can cancel at any time (and we make cancelling incredibly easy for them), they tend to be extremely loyal and consequently we see very high customer lifetime values.
As we have expended our product ranges and improved our targeted marketing messages, we see an increasing number of customers now purchasing more than one product from us.
We also sell to a few international partners in much larger, B2B transactions. Unlike D2C where transactions are typically £10-30, the scale of these transactions is £10,000-100,000 and they are less frequent. We aim to expand the list of partners we work with in overseas territories.