Get Set Pet

Idea

Introduction

We are Get Set Pet and we’re on a mission to help your pets live their best lives. We bring together expert knowledge, nutritious food and high-quality products and combine it with an exceptional customer experience.

Get Set Pet is the UK’s #1 rated pet supplies business on Reviews.io.

Since our last Seedrs raise our business has grown rapidly. We have been able to continually grow our subscription customer base and our annual turnover has more than doubled. Our goal is to accelerate our strong growth whilst raising the customer experience bar even further.

An estimated 17m households in the UK have a pet and with 3.2m households adding a pet to the family since the start of the pandemic Get Set Pet is well positioned to take advantage of the growing £4.1 billion a year pet supplies market.

We’d love you to be a part of the next phase of our journey.

Monetisation strategy

Our strategy is to retain customer sales through our exceptional customer experience and drive recurring revenue via customer loyalty and retention.

Most of our current sales are through a combination of direct website purchases and our subscription service - Get Set SAVE. Additional sales are achieved via third-party marketplaces which provides us with a great source for new customer acquisition.

Key to driving future sales growth and improving margin is increasing basket size. We have deployed an AI-driven tool to identify and target relevant customers via upsell and cross-sell activity. Focusing funds on additional marketing activities will help us grow our brand and revenues further.

This year we plan on introducing our own brand of pet food, treats and accessories with the aim of boosting margins and driving growth.

Our B2B partnerships with both private and large-scale public sector customers, together with our recently introduced Click & Collect service, represent further opportunity.