The app that will revolutionise giving and save millions of items from landfill.
- Over 10,000 users since MVP launch earlier this year
- The Circular Economy will be worth $4.5 trillion annually by 2030
- Over 14 million tons of waste are sent to landfill every year
- Picked from thousands for a grant worth £10,000 of TV advertising
"We are the first generation to feel the effect of climate change and the last generation who can do something about it" Barack Obama.
It is beyond doubt that we have caused significant damage to our planet’s ecosystem. Industry is responsible for one-fifth of all emissions which cause harmful greenhouse gasses. By giving more we can reduce emissions and make a real difference in tackling climate change.
Gively is an online marketplace where users can give and request unwanted items for free. Our mission is to make giving mainstream and save millions of items from landfill. Check out our brand-new TV advert here, now showing on Sky:
Consumers are already changing their behaviour for the better, and are feeding a growing circular economy. The secondhand clothing market is set to double in value to $50 billion pounds annually by 2023. Gively is perfectly placed to ride the wave of increased demand for sustainable consumption.
Substantial accomplishments to date
Since soft launch in central London we’ve reached over 10,000 users, the majority of which came from unpaid channels. Almost half of our total users visited the app directly or Googled ‘Gively’, meaning that with almost no spend we are already seeing the snowballing effect of word-of-mouth.
Users are already telling us, and showing us, how much they love the app. They view more than six pages per visit and spend three minutes in the app. We’ve also had some truly uplifting feedback from our users telling us how great the app is - through the app store, social media, and in person.
Users continue to give and request so many amazing (and high value) items including fridges, barbeques, shoes, beds, kids toys, video games, and a load of clothing.
Most recently we won an SME grant worth £10,000 of television advertising in July. We were selected from thousands of applicants as a business who "demonstrated true resolve and ingenuity". This is set to supercharge our acquisition and engagement numbers in 2020.
After extensive modelling and testing, we will begin by prioritising postal, advertising and subscription commercial drivers. These will provide our users with an even better experience whilst still retaining the 'free' core service to maximise demand.
The key to success will be utilising our 30+ years of big brand and start-up expertise. Having all met and become friends whilst working in a leading news brand, we gained expertise in generating revenue through the same drivers that Gively will use. Crucially we gained this experience in different areas of the business (Commercial Marketing, Strategy, and Technology).
Additionally, we will grow awareness of our app and retain users through highly cost-efficient and targeted methods. We already have a great story to tell and have seen early signs of virality. But this is just the start.
Use of proceeds
Gively is seeking investment to move even faster in reaching its goal of saving millions of items from landfill. After relying on predominantly non-paid channels, we'll invest in targeted and cost-efficient marketing.
We intend to split the funding as follows:
-Marketing: 50%. This will largely be digital marketing, which can be tracked and optimised for effectiveness. Our focus will be using our data-driven expertise to maximise return on investment.
-Technology: 25%. Additional app improvements and functionalities, including build of commercial drivers.
-HR: 25%. Hire and incentivise the right people.