Learn more about convertible campaigns.
600 million devices have ad blockers. That’s the biggest boycott in human history.
And it's not hard to work out why. Have you ever had to sit through a 30-second non-skippable video ad? Have you ever had to search exasperatedly for the 'X' button to close an annoying pop-up? Have you ever been distracted from what you're reading by a video ad that just automatically starts playing? Currently, for brands to get their content out to their consumers online, these are the types of advertising platforms they have to use. Likewise, if publishers want to be able to pay their journalists, this is the type of advertising they have to put on their site.
In the arms race for the best, loudest and most attention-grabbing online advertising solutions, somewhere along the way, we forgot about the people on the other side of the 'impression'.
Good-Loop is unique because it makes user control an asset rather than an inconvenience to online advertising.
This is a pre-emption campaign for Goodloop who have raised a further £305,000 of funds via a Convertible note. As an existing shareholder, you have the right to exercise your pre-emption rights in order to maintain your current percentage ownership in the business. If you would like to exercise your pre-emption rights, simply click the invest button above and follow the instructions.
As this is a pre-emption only campaign, available only to existing shareholders, limited information is being provided at this time.
This convertible differs in a few key ways from Seedrs standard convertible instrument, so please read carefully.
TRIGGER EVENT CONVERSION
• Shares will be issued on Qualifying Equity Fundraise (if one occurs prior to the
Longstop Date), at a 20% discount to the price set by Qualifying Equity Fundraise.
• There is no valuation cap on this convertible.
• The Qualifying Equity Fundraise is defined as the Company raising investment
capital of at least £1,000,000 from one transaction or a series of transactions, in
exchange for the company issuing equity shares.
LONGSTOP DATE CONVERSION
• The Longstop Date is 18 February 2020
• If conversion has not been triggered by the Longstop Date, all convertible investors
convert to equity on the Longstop Date at the Default Share Price.
The Default Share Price is defined as the lower of (i) a price per share on a
company valuation of £4,000,000 or (ii) the lowest price of any share issued
after the date of convertible instrument.
CHANGE OF CONTROL, IPO AND WINDING UP EVENT
If not previously converted, the instrument will convert into ordinary shares
immediately prior to a winding-up event, IPO or change of control event at the
Default Share Price.