Green

Idea

Introduction

We are a North East based, tech-focused energy supplier, set up with three main goals; to utilise our bespoke technology to make managing energy simpler, offer outstanding customer support through many channels with extended phone line hours and 24/7 live chat and finally offering 100% green electricity.

We aim to take the best bits from the challenger banks - a seamless tech experience, excellent customer support and fair, transparent pricing - and bring it to energy supply.

Substantial accomplishments to date

Within the first 12 months of launching Green, we have grown to over 40,000 members with strong month-on-month growth. In May alone we made £2.7m in revenue*.

Our Members & Growth:

• 4.8/5 on Trustpilot with over 3,200 reviews

• 7 am - 11 pm phone support, 24 hour chat support, 7 days a week

• All UK based customer support

• Only a 5.7% member loss rate over all time

• Peak of over 2,000 members in one week

• 1 in 10 quotes on our website switch to us immediately

• Even coverage across the UK

• Only 6 in 10,000 customers raise a complaint (Apr 2020)

Our Employees & Office:

We ensure our employees are happy and excited to work within a company that is pioneering technology in the energy space. We have grown to 40 employees since launch in June 2019 across all our support, back-office and digital roles.

Our Platform:

• Bespoke and built in house from the ground up

• V3 launched June 2020 with a new design guideline and full landlord dashboards

• 86.5% platform utilisation on a regular basis

• Transparent and documented APIs for members, service accounts and landlords

• Anonymous tracking for conversion optimisation and better user experience

• Bank-level security with magic links and OTP (one-time passcode)

• Bespoke Data Studio automating day to day tasks and insightful real-time dashboards for operational use which uses both trend and predictive analysis

*Based on unaudited accounts.

Monetisation strategy

Marketing & Direct:

We invest heavily on our tailored marketing campaigns to drive high converters to our site may that be via ads on Google/Bing/Social Media or our own organic strategy.

We see on average 10% of all traffic will switch on a daily basis via our website with our extensive CRO research and our CPA reduction analysis.

Comparison Sites:

We have built great relationships with comparison sites, auto-switching services and managing agents. Offering bespoke tariffs for each platform through to enabling API direct sales and bespoke systems built for them to utilise. This leads to a great package for both parties and we see a lot of sales driven through these channels.

Use of proceeds

Business & Smart Prepayment Offering

Bringing our offering to the business and prepayment side utilising our smart technology and apps.

This would include the operational infrastructure, technology implementations and support channels.

Tailored Marketing & Development

Utilising our Data Studio to really focus on targeting the best audiences that will have a high conversion to switch and stay with us. We also intend to start using new marketing channels and build even more relationships with high sale rate partners.

We will also be investing in our current technology with heavy research and development to really set us apart from anything in the energy space including plans with Google Assistant/Amazon Alexa, adaptive app UI and a simple smart meter booking system via our app.