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Grocemania

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Data company, that delivers groceries from your local stores in minutes for only £2.50!

102%
 - 
32 days left
£100,003 target
£102,825 from 233 investors
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Business overview

Location London, United Kingdom
Social media
Website grocemania.co.uk
Sectors Food & Beverage Digital Mixed B2B/B2C
Company number 09992207
Incorporation date 8 Feb 2016
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Investment summary

Type Equity
Valuation (pre-money) £2.4M
Equity offered 4.18%
Tax relief

EIS

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Business highlights

  • Over 115+ stores live and operating on the platform
  • Partnered with giants like Unilever and PepsiCo
  • Helped local retailers to generate over £200,000 in sales
  • Listed in "Top 100 UK Startups 2020"
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.79 +
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  • Idea
  • Team
  • Updates
  • Investors 233
  • Discussion
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Idea

Introduction

With a spread of COVID-19 and lockdown announced worldwide, grocery delivery services across the world have grown in popularity and became essential for millions of people. We have been delivering groceries from your local retailers for the past three years and this year, our team has been at the forefront of the pandemic delivering everyday essentials to thousands of people across London, Brighton, and Bristol.

Grocemania is an on-demand delivery platform, which allows customers to find & shop from local grocery stores and get deliveries in minutes for only £2.50! And we do it at absolutely no cost for retailers!

Now we have completed the development of our own bespoke technology with a new data reporting tool for big FMCG brands. With almost 1000% growth in sales and new big partnerships with Unilever and PepsiCo, we are launching this campaign to raise marketing capital to fuel the expansion and scale the service nationwide, while unlocking a new revenue stream for the business!
Link to new site below:
new.grocemania.co.uk

Monetisation strategy

Everything is pretty simple, we add 'Product Mark-Up' of 20% to 30% for each product listed on our platform and charge a fixed delivery fee of £2.50 per order. With the average order being £56.14, we generate around £13.78 gross profit After paying a fee to the courier, the average order generates us £5.60 revenue per order.

We have stayed cash positive in the past 6 months even though we have undertaken significant costs due to the rapid expansion caused by the COVID outbreak.

We also plan to monetize the "data module" and sell data reports and sales insights to big FMCG brands on a subscription basis in order to secure the leading position in the tech grocery sector.

Due to the lack of digitalization, big brands know how much they sell to the retailers, but know nothing regarding the product performance, i.e. what time or with which products it was sold the best. The subscription prices will start at £2000 per month and we can already see traction from brands for such tools.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £2,355,076

Pitch type

There are 4 types of investment pitch available on Seedrs.

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Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Seedrs nominee

This shareholding type is available with this raise.

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