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GUNNA Drinks

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GUNNA is an exciting new craft soft drinks brand, on a mission to transform ‘old school’ soft drinks.

178%
 - 
Funded 23 Mar 2020
£203,450 target
£364,330 from 269 investors
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Business overview

Location Guildford, United Kingdom
Social media
Website gunnadrinks.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 09895112
Incorporation date 4 Sep 2019
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Investment summary

Type Convertible
Discount 30%
Tax relief

EIS

  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 269
  • Discussion
  • Documents

Learn more about convertible campaigns.

Idea

Introduction

GUNNA is an exciting new craft soft drinks brand, on a mission to transform ‘old school’ soft drinks in the same way that craft beer revolutionised the corporate lager market.

Only real tastes real. We make uncompromisingly good craft soft drinks packed with natural juices with less than 5% sugar and no artificial colours or flavours.

Our 4 delicious drinks, beat established competitors like Gingerella, Fentimans & FeverTree in taste tests and our recipes draw inspiration from around the world. We pack our cans with real ingredients that deliver interesting, complex and characterful flavours.

Our last crowdfunding round overfunded by 64%, now we’re back giving investors that missed out the chance to come on board!

Our vision is to become the no.1 craft soft drinks company so join us on our mission to revolutionise the soft drinks market.

Intended Impact

We started GUNNA because to our very demanding taste buds ‘old school’ soft drinks lacked character and style. They looked and tasted bland and we had no idea what was in them, apart from too much sugar and some weird sounding stuff!

Craft food and drinks are booming as people move away from big brands, to local products with more flavour, natural ingredients, and greater transparency.

Just take a look at the craft beer market, no longer are there miles of shelves filled with red or blue cans of bland tasting, corporate lager. Today the craft beer section is and explosion of flavour and colour.

But soft drinks have stood still. We want to change that…

Carbonated drinks are the largest segment of the £17bn soft drinks market. Craft soft drinks are growing at a stunning rate of 56% year on year.

Use of Proceeds

• £300,000 interim funding to bridge us to the next full round in 2021

• Provides working capital to see us through the COVID crisis

• We have reduced overheads to £20k per month, so £300k allows us to survive a long crisis

• Ensures we can re-start our successful marketing activity when the crisis ends

Convertible Summary

This investment round is being raised by way of a convertible equity investment structure, in this case an "advanced subscription agreement".

The key terms that apply to the the Company’s advanced subscription agreement are set out below. See also attached Key Terms document for further details.

• Discount – conversion at a 30% discount to the valuation set by a Trigger Event.

• Valuation cap of £10,000,000.00

• Conversion is triggered by ("Trigger Events"):
o An Equity Fundraise – defined as the Company raising investment capital of at least £50,000 from one transaction or a series of transactions, in exchange for the company issuing of ordinary shares;
o A Change of Control of the company (transfer of more than 50% of the share capital); or
o An IPO – being a listing of the company’s shares on a recognised stock market or secondary market.

• Longstop Date is 6 months from the date of the advance subscription agreement.

• If conversion has not been triggered by the Longstop Date shares will be issued on the longstop date at the Default Share Price, which is the lower of:
o the lowest price of any shares issued after the date of this Agreement; and
o £0.49 per share, which represents a 30% discount to the share price in the company's last fundraise.

• The convertible would also convert to equity at the Default Share Price in the event of winding up or liquidation of the company.

Key Information

The company has the following outstanding loans:

1. £182,927 loan from Melvin Jay at an interest rate of 5% per annum. The loan is to was due to be repaid on 30th June 2022, but will instead be converted into equity on the same terms as the ASA

2. £40,000 loan from Maurice Jay at an interest rate of 5% per annum. The loan is to was due to be repaid on 30th June 2022, but will instead be converted into equity on the same terms as the ASA

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from Convertible

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Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Seedrs.