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GUNNA Drinks

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GUNNA is an exciting new craft soft drinks brand, on a mission to transform ‘old school’ soft drinks.

133%
 - 
Funded 4 Oct 2019
£500,000 target
£668,716 from 414 investors
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Business overview

Location Guildford, United Kingdom
Social media
Website gunnadrinks.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 09895112
Incorporation date 4 Sep 2019
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Investment summary

Type Equity
Valuation (pre-money) £3.8M
Equity offered 14.91%
Tax relief

EIS

  • Idea
  • Team
  • Updates
  • Investors 414
  • Discussion
  • Documents

Idea

Introduction

GUNNA is an exciting new craft soft drinks brand, on a mission to transform ‘old school’ soft drinks in the same way that craft beer revolutionised the corporate lager market.

Only real tastes real. We make uncompromisingly good craft soft drinks packed with natural juices with less than 5% sugar and no artificial colours or flavours.

Our 4 delicious drinks, beat established competitors like Gingerella, Fentimans & FeverTree in taste tests and our recipes draw inspiration from around the world. We pack our cans with real ingredients that deliver interesting, complex and characterful flavours.

Our last crowdfunding round overfunded by 64%, now we’re back giving investors that missed out the chance to come on board!

Our vision is to become the no.1 craft soft drinks company so join us on our mission to revolutionise the soft drinks market.

Intended impact

We started GUNNA because to our very demanding taste buds ‘old school’ soft drinks lacked character and style. They looked and tasted bland and we had no idea what was in them, apart from too much sugar and some weird sounding stuff!

Craft food and drinks are booming as people move away from big brands, to local products with more flavour, natural ingredients, and greater transparency.

Just take a look at the craft beer market, no longer are there miles of shelves filled with red or blue cans of bland tasting, corporate lager. Today the craft beer section is and explosion of flavour and colour.

But soft drinks have stood still. We want to change that…

Carbonated drinks are the largest segment of the £17bn soft drinks market. Craft soft drinks are growing at a stunning rate of 56% year on year.

Substantial accomplishments to date

● 44% revenue increase between Dec 2017-Jul 2018, and Dec 2018-Jul 2019.*

● GUNNA is already stocked in major supermarkets and convenience stores across the UK including: Co-op, Sainsbury’s, Asda, Amazon, Ocado and JD Wetherspoon as well as NISA & Co-op from September 2019.

● In April this year we signed a key strategic partnership with Euro Food Brands who represent some of the UKs biggest brands like Barilla, Reeses, Illy and Hershey’s. We’re working with them to rapidly build our distribution, using their 34 strong sales team and great trade relationships to get GUNNA stocked in more and more stores each month. We aim for this partnership to help turbo-charge our growth without having to increase our fixed overheads, thus reducing the capital needed to scale our business.

● Last funding round oversubscribed by 64%.

*Based on unaudited management accounts

Monetisation strategy

Our primary route to market is through major retail listings. Our partnership with Euro Food Brands, strong craft branding and unique characterful flavours have enabled us to achieve strong listings and traction. We also sell direct to consumers via our website.

Use of proceeds

Following our successful crowdfund in 2018 (which was oversubscribed by 64%) we’re backed by hundreds of loyal brand advocates, customers and experienced Angel Investors, many of whom are investing again in this round.

Approximately 60% of the funds raised will be used on consumer marketing to boost the profile of GUNNA across the UK.

21% of funds will be allocated to supporting our growth with Euro Food Brands and grow our national and international retail listings - our primary route to market.

Finally, 18% of funds will be spent on product development and ensuring that we remain ahead of the competition in taste tests, design and innovation.

Please note, the company has an outstanding director loan of £222,972 with a 5% interest rate per annum and to be repaid by 30th June 2022. None of the funds raised will be used to repay this loan.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

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Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,811,054

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

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