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Halo Coffee

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The World’s Best Coffee, In a Way That’s Best For The World Incredible, Sustainable, Biodegradable

106%
 - 
Closing soon
£300,000 target
£318,660 from 248 investors
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Business overview

Location London, United Kingdom
Social media
Website halo.coffee/
Sectors Food & Beverage Digital Mixed B2B/B2C
Company number 10008523
Incorporation date 16 Feb 2016
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Investment summary

Type Equity
Valuation (pre-money) £9.5M
Equity offered 3.25%
Tax relief

EIS

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Business highlights

  • Sold to 9,000+ customers in 70 countries with 30,000+ followers
  • 45% of sales revenues generated by subscription customers
  • >40% retention rate
  • Profitable marketing margin
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Key features

  • Opted out from Secondary Market
  • Seedrs nominee min. £20.00 +
  • Direct investment min. £10,000.00 +
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  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 248
  • Discussion
  • Documents

Idea

Introduction

The market

The coffee capsule market is a growing 60bn pods p.a. industry. New markets are opening up i.e. Asia, where coffee consumption is growing rapidly. Market leader Nespresso sells ~14bn capsules p.a.

Trend and context

Greater eco-consciousness is driving the change in consumer behaviour.

As the first 100% home compostable biodegradable capsule in the market, Halo has positioned itself in a sweet spot, bringing to the market a unique product, filled with speciality grade coffee and unrivalled benefits to the planet. Amongst its merits, Halo is the Official Supplier of the British Olympic Sailing Team.

The plan ahead

Launch Halo Germany with an experienced team, and continue to build brand awareness and develop sales in the UK, expand product portfolio and strengthen the team.

Why invest in Halo?

A unique opportunity to invest in a truly sustainable brand with a positive impact on the planet that has demonstrated its "raison d’être" with its “flower bed compatible” coffee capsule

Monetisation strategy

Main objective is to provide the largest audience possible of coffee loving and eco-conscious coffee drinkers with "The World’s Best Coffee, In a Way That’s Best For The World" across three sales channels: Direct Sales, Distribution and Online Sales.

Online Sales is targeting end consumers and allows customers to place orders and manage their subscriptions on the online store. Halo is continuously on a mission to find new customers across multiple channels. Since launch, 9,000 customers have been acquired.

Direct Sales comprise HoReCa and Offices, with customers such as Booz Allen and NHS. Business customers requires a sales team.

New Zealand, Iceland and Saudi Arabia are covered through distributors, with mutually signed exclusive agreements.

Last, Halo has worked with excellent results to build loyalty with its online customers by launching a variety of blends, an attractive subscription plan and a generous reward program. Hence, customer retention exceeds >40% (Oct '19 - Sep '20).

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

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© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £9,500,000

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
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  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.