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Hedgehog

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Easy access to the benefits of investing in the world around us - from real estate to renewables.

150%
 - 
Funded 14 Sep 2022
£1,000,008 target
£1,504,981 from 377 investors
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Business overview

Location London, United Kingdom
Social media
Website www.hedgehog-invest.com/
Sectors Finance & Payments Digital B2C
Company number 13336465
Incorporation date 15 Apr 2021
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Investment summary

Type Equity
Valuation (pre-money) £20.4M
Equity offered 6.87%
Share price £18.37
Tax relief

EIS

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Business highlights

  • Initial supply of £1bn of investments from proven source
  • First successful return of capital that generated a 56% return*
  • Web-app launched and launch our mobile-app by end of 2022
  • Legal/Regulatory structuring for investment products completed
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Key features

  • Secondary Market
  • Seedrs nominee min. £18.37 +
  • Idea
  • Key Information
  • Investor Perks
  • Team
  • Updates
  • Investors 377
  • Discussion
  • Documents

Idea

Introduction

Hedgehog helps eligible investors access the benefits of investing in the world around us - from real estate to renewable energy - at a lower cost. All in one easy-to-use web-app that integrates with the latest blockchain technology.

Real asset investments can offer attractive benefits. Traditionally, those types of investments were once the reserve of big funds with big cash reserves. For most of us, making such investments would be too costly and complex. Hedgehog exists to lower those barriers, making it easier to benefit from investing in the world around us.

By creating a digital investment solution that offers the kind of user experience we believe today's modern consumer demands, our all-star team is opening up opportunities for more people.

Substantial accomplishments to date

🦔 Since 2021, we’ve been working hard to turn our vision into a functional product. We did that by tackling the big stuff first:

🦔 We secured an initial supply of investment opportunities in more than £1bn of high-quality real estate, owned and managed by a proven team with a 30-year track record.

🦔 Our in-house team with experience from the likes of Monzo and Revolut built a Hedgehog web-app that offers the kind of user experience we believe today’s modern consumer demands.

🦔 We’ve had our first successful return of capital to investors. Following a refinancing of the underlying prime real estate asset that generated a 56% return*, investors in our first token offering have experienced a successful realisation in less than 12 months.

*56% return represents the annualised figure from a return of 39.5% for 9 months made by non-US investors.

🦔 We did the legal and regulatory structuring for our passive investment product that gives eligible individuals access to potential financial benefits while the existing asset managers retain day-to-day control.

🦔 We integrated blockchain technology so that, instead of paper certificates, Hedgehog investors own digital tokens that represent their investments as a first step towards making it easier for them to sell their investment in the future should they wish to.

Monetisation strategy

With Hedgehog there are no upfront fees for eligible investors. Asset owners pay Hedgehog an annual fee for raising capital and management services. Eligible investors pay Hedgehog a one-off performance fee if an investment is successful. This results in a regular and diversified revenue stream.

Use of proceeds

With your investment into Hedgehog we plan to expand in a number of directions.

Marketing → To reach our target customer, building a user base.

Product growth → To launch more investments, which we already have lined up.

Product Development → To continue to build the technology that brings the barriers to entry down, such as integrating the option to sell your tokens if you need to, and releasing a mobile app which we're hoping will be available by the end of 2022.

All of these things should help build a world where, as an eligible investor, you can gain exposure to real asset investment opportunities that truly matter to you. And where, as an asset owner, you’re able to raise capital from a much bigger investor pool without the admin hassle.

A world where more people have better opportunities to invest in the world around us.

Be part of our journey – invest in Hedgehog!

Key Information

FCA Regulation

Hedgehog Invest Limited (FRN 961050) is an Appointed Representative of MJ Hudson Advisors Limited (FRM 692447) which is authorised and regulated by the Financial Conduct Authority of the United Kingdom.

Majority Investor Owned

Please note that Pembroke US Investments LLC, one of the lead investors, currently holds 50% of the voting rights of the Company as a result of owning 50% of the Company.

Founder Loan

There are currently loans of £2,011,020 outstanding owed to the founder members. The loans are unsecured, carry no interest and will only be repayable once the company has sufficient cash reserves to do so.

Runway

This funding round is expected to provide runway through to a Series A targeted to be raised in the summer of 2023.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £20,411,109

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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