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Hippie Turtle Herbal Co

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Carefully and sustainably produced, high-quality, natural supplements and CBD products.

142%
 - 
Funded 27 Mar 2022
£100,001 target
£143,465 from 176 investors
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Business overview

Location Sheffield, United Kingdom
Social media
Website hippieturtleherbalco.co.uk/
Sectors Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 13303578
Incorporation date 30 Mar 2021
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Investment summary

Type Equity
Valuation (pre-money) £675K
Equity offered 17.45%
Share price £6.75
Tax relief

SEIS

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Business highlights

  • Eco-friendly & sustainable practices
  • Supplements & CBD products, using natural & organic ingredients
  • Tailored toward active lifestyle and endorsed by top athletes
  • Vibrant branding inspired by action sports culture
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Key features

  • Secondary Market
  • Seedrs nominee min. £13.50 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 176
  • Discussion
  • Documents

Idea

Introduction

Despite the CBD market going from strength to strength, we believe there aren’t enough effective solutions that target common issues such as pain and anxiety, while also being kind to the planet.

That’s where Hippie Turtle Herbal Co comes in. We’re committed to using only the best natural ingredients and highest-quality botanical extracts, as well as sustainable processes and responsible packaging.

Drawing on our love of action sports, we wanted to provide a tailored product range to directly address the needs and struggles of those living high-stress, active lifestyles.

Our focus on using high quality and organic ingredients ensures our users get the effective products and solutions needed to take a more holistic approach to health and wellbeing. All whilst continuing to develop our commitment to protecting our planet and being a responsible business at our core.

Substantial accomplishments to date

Founded in 2020, Hippie Turtle Herbal Co aims to reshape the CBD and supplement market, with a focus on natural ingredients and sustainability. The accomplishments to date include:

-Interactive brand showcase at the world famous Arnold Sports Festival (60,000 visitors). - Connected with several medal winning athletes across multiple disciplines, including a partnership with an IFBB World champion bodybuilder.

-Endorsed by some of the UK’s top pro skateboard and BMX athletes. Strong grassroots connections to UK action sports communities.

-Strong social media presence and brand recognition. 5k+ instagram followers and growing.

-Interview and brand showcase on leading mountain bike podcast, MTB Tribe.

-Multiple features in world renowned "Ride BMX" magazine both in digital and print media.

-Sponsored multiple high profile UK BMX competitions, standing alongside huge brands including "Van's"

-Collaboration with Girlskate UK on their skate retreat recovery treatments.

-AlphaGreen (Seedrs funded) listing and brand article.

-Reviews and features in leading CBD magazines "Cannavist" and "Cannabis Health & Wealth", both in digital and print media.

Monetisation strategy

Boost B2C sales with significant investment into our online sales platform. Carrying out SEO, targeted social media and PPC marketing campaigns, to further boost brand recognition and online presence. Streamline website to maximise conversion rates and monitor customer preferences, helping to shape future product lines.

Increase B2B sales through both distributor networks and independent retailers such as health stores, yoga studios and sports clubs.

Utilise expo's such as Arnold Sports Festival and FIBO to connect with world leading athletes to establish strong presence as a market leader in sports nutrition. This will also help with connections to distributors and potential suppliers.

Have presence at high profile/high footfall areas and sporting events in order to maximise brand awareness amongst target audience.

Use of proceeds

This investment will fund team growth which will enable Hippie Turtle Herbal Co to further develop our product range and engage with customers through marketing and PR for international expansion to scale Hippie Turtle globally.

-Areas of priority that the proceeds will be used for include:

-Growing the Hippie Turtle family.

-Expanding on our supplement drinks range, with a focus on nootropics.

-Boosting brand profile with SEO, social media and PPC marketing campaigns.

-Working alongside conservation projects, further adding to our Eco-credentials.

-Maximising our exposure at exhibition events and increase B2B markets through distributor networking.

- Launching of a dedicated natural health podcast to further boost brand recognition and support networking with world leading athletes.

Key Information

Tax Relief

Please note, the first £150,000 of investment in the campaign is SEIS eligible. Any investment over £150,000 will be EIS eligible.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £675,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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