for 13.51% equity
Founded by former Head of Overseas for Rightmove, our mission is to capture the Holiday Listings Market in Coastal and Rural regions around the UK. We acquire private holiday lets from owners of single and multiple properties and market them online in return for a commission on bookings.
We don’t compete with Airbnb (they are one of our partners!). Instead, our aim is to attract the properties they do not have, create the property listings ourselves and put them onto their site and others such as Booking.com.
How do we get listings they don’t have? We use a hyperlocal approach to target owners. Our first brand, NorfolkHoliday.com, is able to talk directly to a segment of the market with a brand offering a local service but a global digital reach.
This is a powerful combination when presented to owners based in remote Coastal and Rural areas who are not necessarily technology or marketing savvy to do it for themselves.
Note: size of target market is an estimate based on certain assumptions.