houseof

Idea

Introduction

houseof is a design-led lighting company. Our mission is to provide consumers with lighting which enhances their lives and makes homes happy.

We believe that lighting is the most important feature of your interior and it is about quality of light, not quantity. Good lighting can change the mood of an interior and make your home feel happy.

houseof is a destination for lighting and our interiors obsessed customers come to us to be at the forefront of interior trends. All of our lighting is designed in house in our Hackney studios.

With the squeeze on energy bills being felt more than ever our lights use the most energy efficient LED bulbs, meaning they don't cost the Earth to run.

They also don't cost the Earth. We offset all of our production emissions into carbon reduction projects around the world.

Finally, we don't like to add more waste to the world and all of our packaging is plastic free and recyclable.

Monetisation strategy

houseof has an omni-channel approach to distribution.

We sell direct; houseof.com launched in April 2019 and from houseof.com we can sell locally as well as globally. houseof.com accounts for 58% of our revenue. Our direct customer is made up of residential consumers who are building or renovating as well as trade businesses like Interior Designers and Architects.

We sell via dropship; as well as selling direct we sell via dropship to H&M Home, Swoon and Urban Outfitters, 1st Dibs as well as boutique websites. We sell internationally in Germany, Sweden and The Netherlands through H&M Home. We are planning on launching 3 additional H&M home countries in Q3 of 2022, as well as new dropship partnerships in the UK.

We sell wholesale; We have just launched our wholesale business and have partnered with independent homewares shops to supply lighting. We are growing this category and hope to take this worldwide in 2023 with talks to supply wholesale in the USA and Australia.