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houseof

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Our mission is to provide people with trend led lights which enhance their lives and makes homes happy.

55%
£250,002 target
£139,451 from 41 investors
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Business overview

Location Bradford-on-Avon, United Kingdom
Social media
Website houseof.com/
Sectors Home & Personal Digital Mixed B2B/B2C
Company number 11526636
Incorporation date 20 Aug 2018
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Investment summary

Type Equity
Valuation (pre-money) £5.6M
Equity offered 4.27%
Share price £4.88
Tax relief

EIS

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Business highlights

  • Shortlisted for Startup of the Year 2022 at the Startup Awards
  • 103% growth YOY (May 22 vs May 21)*
  • Over £1.5m revenue since launch*
  • Over 300 5* reviews on Trustpilot
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Key features

  • Secondary Market
  • Seedrs nominee min. £14.64 +
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  • Idea
  • Key Information
  • Investor Perks
  • Team
  • Updates
  • Investors 41
  • Discussion
  • Documents

Idea

Introduction

houseof is a design-led lighting company. Our mission is to provide consumers with lighting which enhances their lives and makes homes happy.

We believe that lighting is the most important feature of your interior and it is about quality of light, not quantity. Good lighting can change the mood of an interior and make your home feel happy.

houseof is a destination for lighting and our interiors obsessed customers come to us to be at the forefront of interior trends. All of our lighting is designed in house in our Hackney studios.

With the squeeze on energy bills being felt more than ever our lights use the most energy efficient LED bulbs, meaning they don't cost the Earth to run.

They also don't cost the Earth. We offset all of our production emissions into carbon reduction projects around the world.

Finally, we don't like to add more waste to the world and all of our packaging is plastic free and recyclable.

Monetisation strategy

houseof has an omni-channel approach to distribution.

We sell direct; houseof.com launched in April 2019 and from houseof.com we can sell locally as well as globally. houseof.com accounts for 58% of our revenue. Our direct customer is made up of residential consumers who are building or renovating as well as trade businesses like Interior Designers and Architects.

We sell via dropship; as well as selling direct we sell via dropship to H&M Home, Swoon and Urban Outfitters, 1st Dibs as well as boutique websites. We sell internationally in Germany, Sweden and The Netherlands through H&M Home. We are planning on launching 3 additional H&M home countries in Q3 of 2022, as well as new dropship partnerships in the UK.

We sell wholesale; We have just launched our wholesale business and have partnered with independent homewares shops to supply lighting. We are growing this category and hope to take this worldwide in 2023 with talks to supply wholesale in the USA and Australia.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £5,605,314

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.