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HUN Wines

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Hey HUN, We aim to be the largest canned wine brand in the world. Fair trade, Vegan & award winning.

149%
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Funded 25 Jan 2021
£400,000 target
£600,262 from 455 investors
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Business overview

Location London, United Kingdom
Social media
Website hunwines.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 12097240
Incorporation date 11 Jul 2019
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Investment summary

Type Equity
Valuation (pre-money) £4M
Equity offered 12.97%
Tax relief

EIS

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Business highlights

  • Award winning canned wine listed nationally in Tesco and Amazon
  • Current investors; David Coulthard and James Bailey CEO Waitrose
  • The only fair trade wine in a can in the market. Its Vegan too...
  • UK's biggest social canned wine with over 20,000 followers.
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.16 +
  • Pay by Bank payments not accepted

Idea

Introduction

Hey HUN...

We sourced premium quality wine from Stellenbosch, South Africa, and canned it to create the UK's first Fairtrade, wine in a can. It’s fully recyclable and vegan friendly, 'cos wine not?

Our backers

HUN is backed by industry titans including James Bailey, current Waitrose CEO, Andy Shaw, previously Brewdog Beer CEO & RedBull MD, Formula racing legend David Couthard and RedBull executives.

Our Launch

HUN successfully accepted their first order via direct to consumer site in May 2020, launched nationwide in Tesco in June and expanded onto Amazon in July. We were the brand that pivoted lockdown, winning TWBA pirate campaign competition, to launch a now Drum award winning outdoor campaign. One of our favourite posters below...

Our mission

We aim to change the way wine is seen and consumed, moving away from stuffy and boring campaigns of old and moving into the age of HUN...great wine in a can.

Substantial accomplishments to date

August 2019

HUN was born over a "wine" between friends in East London

November 2019

Appointed board James Bailey (CEO Waitrose), Andy Shaw (Ex CEO Brewdog Beer & MD Redbull), Dom Mitsch (Ex CMO RedBull Racing), Owain Walbyoff (CCO Banijay Group)

January 2020

Signed a distribution deal with one of South Africa's largest wine businesses for wine supply for at least four years.

March 2020

Successfully raised £450,000 in our first Angel round. Investors included David Coulthard, F1 driver, RedBull executives, Rob Small (Founder Miniclip) & others.

April 2020

Successfully canned 300,000 units of products including Rosé, Sauvignon Blanc, and Rosé Bubbles (one of the lowest-calorie wines in the UK)

May 2020

Launched our B2C website via Shopify platform for £1000.

Won the TWBA "pirate campaign" where they fund the creative concept and execution of an idea for an exciting start-up. This also won a Drum marketing award in December 2020.

Launched our influencer campaign with the Fifth which was nominated for the Digiday marketing and advertising awards.

June 2020

Launched nationwide across 500 Tesco stores (this number was cut severely due to Covid)

July 2020

Launched onto Amazon E-Commerce platform in the vendor seller programme.

August 2020

Became the largest followed canned only wine brand in Europe, with nearly 21,000 followers across all social media.

September 2020

Expanded our listing with Tesco to 398 more stores. Including city-based express stores.

Monetisation strategy

HUNWines will cover the following four areas of business

1. Retailers

We plan to expand current Tesco listings + signing deals with other retailers in 2021.

2. Festivals

HUN has already signed British Summetime, All Points East, Mighty Hoopla, Taste of London and Big Feastival, with many others to sign for 2021 season.

3. On trade and Hospitality

We are working with former Head of On Trade for RedBull to execute a full on trade distribution strategy in 2021.

4. E Commerce

We will expand our E Commerce listings and drive customers to purchase via our hunwines.com websites and Amazon.

5. New product innovation

With investment HUN will look to launch a non alcohol wine in a can, alongside a red wine in Q1 2021.

Use of proceeds

Staffing- 15%

- HUN will increase staff to help drive sales and marketing.

Marketing - 40%

- HUN will continue to drive social media presence, socail advertising and out of home campaigns to drive awareness to the canned wine market.

Festival activations and listings - 25%

- We will build on our current festival activation and listing

New products - 20%

- We will invest into new product lines including Red Wine and Alcohol Free.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Outstanding debt

The company has one existing Bounce Back loan of £50,000. The loan is interest-free for the first 12 months, and 2.5% thereafter. This is to be repaid over 60 monthly instalments starting in May 2021.

The funds raised from this investment round will not be used to repay these loans.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,018,472

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Seedrs nominee

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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