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HUN Wines

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Hey HUN, We aim to be the largest canned wine brand in the world. Fair trade, Vegan & award winning.

149%
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Funded 25 Jan 2021
£400,000 target
£600,262 from 455 investors
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Business overview

Location London, United Kingdom
Social media
Website hunwines.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 12097240
Incorporation date 11 Jul 2019
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Investment summary

Type Equity
Valuation (pre-money) £4M
Equity offered 12.97%
Tax relief

EIS

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Business highlights

  • Award winning canned wine listed nationally in Tesco and Amazon
  • Current investors; David Coulthard and James Bailey CEO Waitrose
  • The only fair trade wine in a can in the market. Its Vegan too...
  • UK's biggest social canned wine with over 20,000 followers.
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.16 +

Idea

Introduction

Hey HUN...

We sourced premium quality wine from Stellenbosch, South Africa, and canned it to create the UK's first Fairtrade, wine in a can. It’s fully recyclable and vegan friendly, 'cos wine not?

Our backers

HUN is backed by industry titans including James Bailey, current Waitrose CEO, Andy Shaw, previously Brewdog Beer CEO & RedBull MD, Formula racing legend David Couthard and RedBull executives.

Our Launch

HUN successfully accepted their first order via direct to consumer site in May 2020, launched nationwide in Tesco in June and expanded onto Amazon in July. We were the brand that pivoted lockdown, winning TWBA pirate campaign competition, to launch a now Drum award winning outdoor campaign. One of our favourite posters below...

Our mission

We aim to change the way wine is seen and consumed, moving away from stuffy and boring campaigns of old and moving into the age of HUN...great wine in a can.

Substantial accomplishments to date

August 2019

HUN was born over a "wine" between friends in East London

November 2019

Appointed board James Bailey (CEO Waitrose), Andy Shaw (Ex CEO Brewdog Beer & MD Redbull), Dom Mitsch (Ex CMO RedBull Racing), Owain Walbyoff (CCO Banijay Group)

January 2020

Signed a distribution deal with one of South Africa's largest wine businesses for wine supply for at least four years.

March 2020

Successfully raised £450,000 in our first Angel round. Investors included David Coulthard, F1 driver, RedBull executives, Rob Small (Founder Miniclip) & others.

April 2020

Successfully canned 300,000 units of products including Rosé, Sauvignon Blanc, and Rosé Bubbles (one of the lowest-calorie wines in the UK)

May 2020

Launched our B2C website via Shopify platform for £1000.

Won the TWBA "pirate campaign" where they fund the creative concept and execution of an idea for an exciting start-up. This also won a Drum marketing award in December 2020.

Launched our influencer campaign with the Fifth which was nominated for the Digiday marketing and advertising awards.

June 2020

Launched nationwide across 500 Tesco stores (this number was cut severely due to Covid)

July 2020

Launched onto Amazon E-Commerce platform in the vendor seller programme.

August 2020

Became the largest followed canned only wine brand in Europe, with nearly 21,000 followers across all social media.

September 2020

Expanded our listing with Tesco to 398 more stores. Including city-based express stores.

Monetisation strategy

HUNWines will cover the following four areas of business

1. Retailers

We plan to expand current Tesco listings + signing deals with other retailers in 2021.

2. Festivals

HUN has already signed British Summetime, All Points East, Mighty Hoopla, Taste of London and Big Feastival, with many others to sign for 2021 season.

3. On trade and Hospitality

We are working with former Head of On Trade for RedBull to execute a full on trade distribution strategy in 2021.

4. E Commerce

We will expand our E Commerce listings and drive customers to purchase via our hunwines.com websites and Amazon.

5. New product innovation

With investment HUN will look to launch a non alcohol wine in a can, alongside a red wine in Q1 2021.

Use of proceeds

Staffing- 15%

- HUN will increase staff to help drive sales and marketing.

Marketing - 40%

- HUN will continue to drive social media presence, socail advertising and out of home campaigns to drive awareness to the canned wine market.

Festival activations and listings - 25%

- We will build on our current festival activation and listing

New products - 20%

- We will invest into new product lines including Red Wine and Alcohol Free.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Outstanding debt

The company has one existing Bounce Back loan of £50,000. The loan is interest-free for the first 12 months, and 2.5% thereafter. This is to be repaid over 60 monthly instalments starting in May 2021.

The funds raised from this investment round will not be used to repay these loans.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £4,018,472

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.