for 9.13% equity
Independence Market is a revolutionary new way to shop, designed for busy mums whose time and attention is precious yet have high standards for their families.
We’ve launched with an initial offering solving the problem that most mums have: ‘what’s for dinner tonight?’ Instead of expensive meal kits that need a subscription and take time to prepare, or unhealthy fast food which is an occasional ‘treat’, you can order by 1pm and have a range of freshly made, healthy and tasty meals delivered to you that evening, ready to prepare with minimal preparation.
We’ve been two years in development, using our experience in retail, shopping and consumer behaviour to develop a model that combines an ecommerce platform with a network of community based reps - what we call ‘Amazon meets Avon’.
Since launching in the Putney area of London in March, we’ve increased our customer base to over 620 subscribers. We are now looking to raise money so we can take Independence Market into all London boroughs, outside of the city, and even outside of the UK.
And meal delivery is just the start of our offering. We’re looking to use our technology and networks to deliver other high-value products that mums tell us they want to buy, and also reduce delivery costs and change the way groceries are delivered by securing local collection points so that customers can collect on their way home.
Our business is steeped in the belief that retail needs to change. It’s a segment where the consumer experience, despite all the changes in infrastructure and technology, hasn’t really changed in 70 years. It’s a time-consuming and dispiriting experience visiting a supermarket that’s designed for profitability, not convenience or quality. This c.£200 billion industry needs a revolution in thinking and we believe we are that revolution.
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