Close

Jump to:

  • Navigation
  • Content
  • Footer

Infabode

Follow

The home of Real Estate Information, with over 600 content partners.

120%
 - 
Funded 16 Apr 2019
£100,000 target
£120,568 from 149 investors
More
Less

Business overview

Location London, United Kingdom
Social media
Website www.infabode.com
Sectors Property Digital B2B
Company number 07961698
Incorporation date 23 Feb 2012
More
Less

Investment summary

Type Equity
Valuation (pre-money) £6.5M
Equity offered 1.81%
Tax relief

EIS

  • Idea
  • Team
  • Updates
  • Investors 149
  • Discussion
  • Documents

Idea

Introduction

Infabode connects industry professionals with key information and data from the Real Estate industry through a members only platform.

Infabode aims to reduce the amount of time people spend trying to access key information from the Real Estate industry and allows its community of members to customise the content that they have access to.

Companies provide their industry information and data to Infabode in exchange for the increased marketing reach. The platform boasts over 600 industry partners and thousands of pages of industry data.

The Infabode vision is to initially become the 'go to'​ place for all global industry research and information, enabling users to customise and access this data with ease. Beyond that, Infabode wants to become the platform from which other online real estate products can integrate into- effectively becoming the to go place for all industry information, data, transactions and products.

Intended impact

The Infabode CEO was left frustrated at both university and his initial jobs when trying to access industry information, as he explains below:.

"Google is great for finding a single fact but as soon as you want to analyse a market or sector it quickly becomes information overload & you're required to click on (and often sign up to) multiple websites.

We quickly identified that this problem was especially an issue in the Real Estate industry. Thousands of companies were releasing valuable industry information & data for marketing purposes but only to their existing clients. The problem with this was two-fold... it was hard for companies to reach new potential clients & those that were trying to find this information was lost in Google or only getting information from a single source.".

We felt that if we could have all of this information in one place and we could allow each user to customise the platform to their own interests, then we'd have a very powerful platform.".

Substantial accomplishments to date

March 2016 - The official launch of the company at MIPIM Cannes. Although the company had been founded years before, it remained in beta mode while the prototype was being developed.

June 2016 - The company raised seed funding investment from highly regarded industry professionals.

August 2016 - Just five months after launching, Infabode had over 100 content providers registered. This exceeded the initial target of 100 in the first year.

December 2016 - Infabode reached the milestone of 200 content partners.

March 2017 - Infabode celebrated it's first anniversary at MIPIM Cannes, recording a new record of over 100,000 pages of industry information on the platform.

November 2017 - 400 companies registered.

January 2018- 420 content partners reached, and this includes most of the largest real estate agents, banks, and investors.

May 2018- Infabode takes first corporate investment from Coyote Software.

May 2018- Infabode completes £750,000 crowdfunding seed campaign.

May 2018- Infabode wins Best UK Property Media Company.

November 2018- Infabode nominated for PlaceTech best PropTech company award.

December 2018- Infabode wins Wealth and Finance International’s business award for Best Real Estate Insights Technology Platform 2018.

January 2019- Infabode listed In The Duke Long 2019 Top 25 Under The Radar Tech Companies You Must Watch!.

January 2019- Infabode reaches 600 content providers.

Monetisation strategy

Infabode is building a platform for the industry, so like other platforms (i.e. Facebook, Instagram, Twitter) the main focus in the early years has been growing the importance of the service and the amount of data.

After discussions with VC's of a planned Series A round this year, we have decided to approach our growth in three phases
Phase one: Content Provider/Data Growth (600 partners now).
Phase two: User/Community Growth (our big focus in 2019).
Phase three: Heavy monetisation of the data and community.

The business does make already through some small advertising deals and a couple of integration partnerships (£100,000 in revenue 2017/2018). As the business moves into phase three towards the end of 2019, the key monetisation areas will be:.

1) AI advertising- enabling companies to target precise sectors.
2) Integration deals- using Infabode's extensive data set.
3) Analytics- enabling companies to track content performance.
4) Paid content and premium accounts.

Use of proceeds

The purpose of this bridge round is to enable us to increase the financial resources behind our phase two expansion (user growth). This includes the hiring of marketing professionals and a marketing budget.

This bridge financing also allows us more time to hit key APIs ahead of looking to raise a Series A round in the summer.

Open an account to get access to the team members of Infabode

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Share on:

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

  • About Seedrs
  • Our Team
  • Careers
  • Partnerships
  • Contact us

  • Invest
  • Raise
  • Referrals
  • Tax Relief
  • Types of Equity

  • Case Studies
  • Guides
  • Blog
  • Investor help centre
  • Entrepreneur help centre
  • Glossary
  • Feedback

  • Risk Warnings
  • Privacy Notice
  • Security
  • Terms of Service
  • Referral Fee Terms
  • Campaign Terms
  • Secondary Market Terms
  • AutoInvest Terms

Facebook Twitter LinkedIn Google Plus

For information on how Seedrs uses your personal data, please review our Privacy Notice.
Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

Trustpilot rating
Trustpilot Stars

Trustpilot Logo

Company

  • About Seedrs
  • Our Team
  • Careers
  • Partnerships
  • Contact us

Get Started

  • Invest
  • Raise
  • Referrals
  • Tax Relief
  • Types of Equity

Learn

  • Case Studies
  • Guides
  • Blog
  • Investor help centre
  • Entrepreneur help centre
  • Glossary
  • Feedback

Legal Info

  • Risk Warnings
  • Privacy Notice
  • Security
  • Terms of Service
  • Referral Fee Terms
  • Campaign Terms
  • Secondary Market Terms
  • AutoInvest Terms

Get Social

Facebook Twitter LinkedIn Google Plus
For information on how Seedrs uses your personal data, please review our Privacy Notice.
Seedrs small logo

Seedrs Limited is authorised and regulated by the Financial Conduct Authority (No. 550317).

© Seedrs Limited 2021. All rights reserved. Seedrs is a registered European Community trademark (No. 008771537) and registered United States service mark (No. 85423072) of Seedrs Limited, a limited company registered in England and Wales (No. 06848016), with registered office at Churchill House, 142-146 Old Street, London EC1V 9BW, United Kingdom, VAT No. GB 208 3065 32. Seedrs.com is a website owned and operated by Seedrs Limited.

Trustpilot rating
Trustpilot Stars

Trustpilot Logo
This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from £6,522,319

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs.