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Infinity

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Infinity Circle is the groundbreaking digital wealth creation Fintech platform.

100%
 - 
Funded 1 Apr 2021
£300,000 target
£330,390 from 279 investors
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Business overview

Location London, United Kingdom
Social media
Website www.infinitycircle.com
Sectors Finance & Payments Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 11737832
Incorporation date 21 Dec 2018
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Investment summary

Type Equity
Valuation (pre-money) £3.7M
Equity offered 7.58%
Tax relief

EIS

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Business highlights

  • Cutting edge digital scalable platform.
  • Simple, smart, social.
  • Democratisation of true wealth management.
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.00 +

Idea

Introduction

Infinity Circle is the groundbreaking digital wealth creation platform which will be providing the highway to exclusive opportunities otherwise only usually available to the ultra rich.

Infinity's vision is to create an ecosystem where wealth management meets social media in a way which is cyber secure, respects user's privacy and anonymity; complies with the Financial Conduct Authority's rules; and can grow globally.

Why? Because we believe that the incumbents are mostly unexciting, lack transparency in their operations and pricing, and true wealth management is currently only available to a "happy few".

How? By providing the best one-stop-shop INDEPENDENT and HYBRID wealth management platform and app.

Independent as Infinity is not planning on manufacturing its own financial products to command higher margins but will be aiming to vet and distribute the best in class products for each asset class.

Hybrid means that the platform is planned to be partly automated, digital, and AI augmented; partly operated by specialists who can guide you.

Substantial accomplishments to date

Infinity spent 2019 researching and laying the foundation of the platform offering.

The team travelled to Asia and the US to meet with a good number of Fintech and wealth management players to learn the lessons of building a bespoke digital platform and identify relevant partners to prepare for expansion; namely in the mobile money remittance, alternative investments, and fractional ownership space.

The CEO, Elisabeth Dana, has been operating in the investment banking and wealth management space for over 18 years. Elisabeth worked with the likes of Barclays Private Wealth, handling average accounts of £50 million, planning and delivering profitable strategies to investors.

Co-Founder and CTO, Ashley Adkins, breathes technology, coding, and cyber security. He is known as a "White Hacker" who has put his talent at the service of the UK Government before starting his own private practice.

Together with their Advisory Board Members, they have been operating in the industry for a significant time period and are confident that they have the experience, the network, the contacts ready to execute.

Join the party and help us democratise and simplify the stuffy industry, empower users to create and optimise their wealth, and give users access to opportunities currently inaccessible to them.

Welcome to the 21st century Fintech!

Monetisation strategy

Infinity Circle will operate a mix of B2B (Business to Business) subscription fee model and competitive B2C (Business to Customer) transaction fee.

All product providers pay the same fees to join the platform and ensure no product is favoured above another. There is therefore no incentive to "product push", and the platform will be tailored to facilitate the user's self-direction if no advice is requested. The user will have access to Infinity Circle for free, as there are no joining fees, and the transaction costs will be kept as low as possible.

Product providers will be charged 15,000 (GBP, USD, EUR) annual subscription fee and Infinity Circle is aiming to onboard 500 such Partners.

There will be no limit to the number of users the platform can serve. This is an infinitely scalable global Financial Technology (Fintech) model.

Use of proceeds

This £500,000 allocation will contribute 40% to technology innovation, 30% to upgrading operations, and 30% to marketing the platform's launch.

Key Information

Acquisition

Infinity Circle by Design Limited is in the process of acquiring Infinity Wealth by Design Limited, an entity which is FCA regulated and majority owned by the Founder. The acquisition has been factored into the pre-money valuation for this round and completion of the transfer is a condition to closing.

Extended Round

Please note the campaign includes funds raised from February 2020. The raise was put on hold due to COVID but the campaign is an extension of the same round. All investments are coming in on the same terms.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,685,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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