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IPG is replacing the diesel generator with a pollutant-free, low-cost, multi-fuel alternative.

113%
 - 
11 days left
£1,000,000 target
£1,135,740 from 471 investors
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Business overview

Location London, United Kingdom
Social media
Website www.ipg.energy
Sectors Energy Non-Digital B2B
Company number 10044404
Incorporation date 4 Mar 2016
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Investment summary

Type Equity
Valuation (pre-money) £15M
Equity offered 7.04%
Tax relief

EIS

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Business highlights

  • £1m pilot project with National Highways and Cranfield University
  • In-kind support from a leading global generator rental company
  • Global diesel genset market set to almost double to $30bn by 2030
  • Compatible with Hydrogen, HVO, Biofuels, Natural Gas, and Diesel
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Key features

  • Secondary Market
  • Seedrs nominee min. £12.00 +

Idea

Introduction

We believe diesel generators are the dirty secret of the energy transition. From temporary power at construction sites and festivals to backup power for hospitals and data centres, on-demand, distributed power is essential.

Diesel gensets accounted for 53% of the distributed power market in 2019, with their value set to almost double to $30bn by 2030. We need a net-zero replacement for this industry giant, yet progress is slow.

Replacing diesel generators means businesses switching to hydrogen or biofuels. Yet, with no clear, single, fuel of the future, businesses cannot risk the switch to generators designed for just one fuel. But without this demand, fuel suppliers won’t invest in greater production – a chicken-and-egg scenario that could stall climate action.

The IPG Flameless Generator aims to break this cycle.

Our patented flameless combustion delivers pollutant-free power from any fuel, giving businesses confidence to switch to net-zero fuels today knowing they will always have clean power on demand.

Monetisation strategy

We intend to sell and rent IPG Flameless Generators to B2B customers:

• The business model for our MVP pilot trial partners in our beachhead markets is already to buy, lease, or rent their existing generators.

• Direct and indirect sales revenues would reduce the capital intensity of our rental model and increase total unit demand, helping to lower manufacturing costs.

• Rental or Energy as a Service (EaaS) would secure recurring revenues and we believe would open additional revenue channels from renewable fuel supply, leveraging cost and carbon arbitrage potential from our fuel-flexibility.

• We "Contract Manufacture" our product to supply chain partners, which we believe creates a low-cost scalable blueprint for production that can be deployed in new territories to match anticipated growing demand.

• We are proving our value proposition in adjacent markets (EV charging, grid infrastructure) via innovation projects that validate our scaling potential.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £15,000,000

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.