IPG is replacing the diesel generator with a pollutant-free, low-cost, multi-fuel alternative.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.ipg.energy |
Sectors | Energy Non-Digital B2B |
Company number | 10044404 |
Incorporation date | 4 Mar 2016 |
Investment summary
Business highlights
- £1m pilot project with National Highways and Cranfield University
- In-kind support from a leading global generator rental company
- Global diesel genset market set to almost double to $30bn by 2030
- Compatible with Hydrogen, HVO, Biofuels, Natural Gas, and Diesel
Idea
Introduction
We believe diesel generators are the dirty secret of the energy transition. From temporary power at construction sites and festivals to backup power for hospitals and data centres, on-demand, distributed power is essential.
Diesel gensets accounted for 53% of the distributed power market in 2019, with their value set to almost double to $30bn by 2030. We need a net-zero replacement for this industry giant, yet progress is slow.
Replacing diesel generators means businesses switching to hydrogen or biofuels. Yet, with no clear, single, fuel of the future, businesses cannot risk the switch to generators designed for just one fuel. But without this demand, fuel suppliers won’t invest in greater production – a chicken-and-egg scenario that could stall climate action.
The IPG Flameless Generator aims to break this cycle.
Our patented flameless combustion delivers pollutant-free power from any fuel, giving businesses confidence to switch to net-zero fuels today knowing they will always have clean power on demand.

Monetisation strategy
We intend to sell and rent IPG Flameless Generators to B2B customers:
• The business model for our MVP pilot trial partners in our beachhead markets is already to buy, lease, or rent their existing generators.
• Direct and indirect sales revenues would reduce the capital intensity of our rental model and increase total unit demand, helping to lower manufacturing costs.
• Rental or Energy as a Service (EaaS) would secure recurring revenues and we believe would open additional revenue channels from renewable fuel supply, leveraging cost and carbon arbitrage potential from our fuel-flexibility.
• We "Contract Manufacture" our product to supply chain partners, which we believe creates a low-cost scalable blueprint for production that can be deployed in new territories to match anticipated growing demand.
• We are proving our value proposition in adjacent markets (EV charging, grid infrastructure) via innovation projects that validate our scaling potential.
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