JAFA (Just A Fan's Analysis)

Idea

Introduction

At JAFA our mission is to become:
- The go-to-place for fans to debate, discuss and analyse all things football.
- The leading insights provider for businesses regarding sports fans.

JAFA makes it simpler for fans to interact with each other and helps businesses to target, reach and understand them.

We put football back in the hands of the fans by giving them our mobile app. Here, they have a space to debate the hottest topics, earn awards, answer polls and more! Providing the latest news from top sources in easy-to-read bite-sized chunks. Crucially, we personalise the whole experience automatically through our algorithms.

JAFA provides businesses with the ability to target and reach fans through our in-house technology. Moreover, we allow them to better understand fans through data. We understand how fans operate and allow brands to unlock the mind-set of fans.

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The multi-award winning JAFA has built the technology and secured the core team. Backed by world leading investors and working with some of the biggest brands in the food & beverage and sporting entertainment industries. The infrastructure is in place for JAFA to scale into a heavyweight in the ever growing sports-media industry.

Intended impact

JAFA was born out of an MBA programme and we saw a clear gap in the ever-growing sports media industry. Not only were fans changing how they interact with sports online, but their opinions were lost amongst the noise of social media. Moreover, the audience was fragmenting to different channels. This made it increasingly difficult for brands and organisations to target & reach those fans. Fan engagement was changing and JAFA was designed to be a fan first business at heart. The market was changing rapidly at over £22B per year and brands were increasingly looking to make those pounds count. With fans actively seeking to break out of the echo chambers and looking for personalised experiences JAFA was designed with them at heart whilst assisting brands and businesses better understand fans through data.

Substantial accomplishments to date

We’ve been busy but really are just getting started. In just over two years we’ve come from just a piece of paper to achieve a fair bit;

· Winner and Finalists for multiple awards for both the team and the business

· Dan Bedi (JAFA CEO & Co-Founder) named as Sports Industry Next Gen 30u30

· Built the technology and launched this summer on iOS and Android

· Achieved over 20k+ UK downloads

· Users spend on average over 7 mins per day on the app

· 4.7* App Store & 4.5* Android Store ratings

· Worked with some of the biggest brands in the industry

· Built an amazing team with over 6 full-time staff and several more part-time staff

· Secured investment from Top Talent within the Sports, Tech & Media industries

· Named in TechRounds Top 100 startups to watch

Our goals are to really kick the business forwards. We have substantial plans for growing not only the JAFA App but leveraging our brand partnerships to really accelerate growth ahead of the Euro championships in the summer.

Monetisation strategy

Once scaled, we plan for our main sources of revenue to be driven from data/insights and working with brands B2B. We leverage the knowledge we have internally at JAFA supplemented with external data to deliver unique insights to brands & organisations. We have several products and services we provide to brands.

On the app we have built an in-house targeted advertising system which allows brands to target and reach fans. Given the new features we are planning there are several possible sponsorship opportunities too. We plan to integrate programmatic advertising too in-line with our gamification revamp. We want to ensure this doesn’t negatively impact user experience and to ensure we are always fan-first!

To date we have been working with our brand partners around case-studies and small affiliate work to ensure the technology is working as designed and can scale. In terms of target clients anybody who wants to speak with sports fans is our ideal client.

Use of proceeds

100% of the investment will be used to scale the business. We have new features the team want to build and the team are in place to build these out. Marketing and growing the userbase of the app is a key focus too.

We are keen to implement our user acquisition strategy as well as build out our amazing team. There are several killer features we are aiming to build out.