Junk Kouture is a change-led integrated entertainment and media company.
|Sectors||Entertainment Mixed Digital/Non-Digital Mixed B2B/B2C|
|Incorporation date||12 Mar 2020|
- $4 million in Sponsorship Revenue to date
- 350,000 Registered educators, participants, fans in 2020
- 10 tours completed, 60 sold out shows
- Launched in 5 new cities - London, NY, Paris, Milan and Abu Dhabi
Our world and how we live in it has never been more challenged. The pace of climate change is increasing, and we collectively need to change attitudes & behaviours to ensure we create a sustainable future for generations to come - in particular, the global fashion industry needs to change systemically - and that's where we create our influence.
Junk Kouture is a change-led integrated media and entertainment business designed to educate and influence global communities through creativity and innovation.
Born in Ireland and now launched in five other countries, Junk Kouture challenges teens to create high-end wearable couture fashion from everyday junk to highlight that we all must waste less and reuse more.
These teens enter activity programmes that expand the academic year, then compete on regional and national levels in Arenas & Stadia. Ultimately, the finalists and winners get to showcase their designs and messages on TV and Streamed on YouTube.
Substantial accomplishments to date
- $16 million of brand AVE (Advertising Value Equivalent)
- $4 million+ in sponsorship revenue
- 10 annual tours completed across UK and Ireland
- 350,000 registered educators, creators, fans
- One of Ireland’s fastest-growing Sport 0-19 Schools per county in 10 years
- 60 sell-out shows
- 100,000+ tickets sold
- National TV broadcast
- 100,000 debut broadcast audience
- Successful Launch in 5 new cities with school community growing by 8% month on month
Junk Kouture has a diversified revenue model similar to many media & entertainment businesses.
Media Rights: all content has value. We have now proven that our content is attractive to media companies via deals in Ireland and early-stage discussions internationally.
Sponsorship Partnerships: global brands must establish their sustainable & ethical credentials to remain relevant. Our partnerships integrate brands to engage & interact with our communities to drive change together.
City Deals: City authorities regularly fund & promote events to help achieve strategic goals (sustainability, diversity & inclusion, youth empowerment, etc.), and we are currently engaged in such discussion across all our locations
Event Ticketing: In the past, we have sold out arena's of over 5,000 people, and our ambition is to 10X that!
Licensing & Merchandise - collaborating with fashion brands to create a sustainable JK range of merchandise designed by young people for young people.
Use of proceeds
As we continue to expand our footprint in new markets, we need to onboard both internal & external resources.
We are currently hiring for a number of roles. These critical hires will enable us to further develop our expansion plans across marketing, programme development and education.
Externally, we need to continue to develop relationships with media companies, sponsors and city authorities. We do this via a mixture of our own resources & networks but also via a number of very strong strategic partnerships with companies who have established access and track records to enable us to meet our strategic goals.
Junk Kouture has developed thus far virtually. It is now time to activate our first office to enable our teams to interact with each other, to create & innovate a manner not possible via virtual comms.
Investors in this round are investing into and will become shareholders of Junk Kouture Entertainment and Media Group Limited (the “Company”). Troy Armour, as Founder and CEO holds his shares in the Company indirectly via Patral Limited, his investment holding company through which himself and his wife (as joint shareholders) hold a number of active investments. Patral Limited currently holds 96.5% of the shares in the Company.
The Company has the following wholly owned subsidiaries:
Junk Kouture Operations Ireland Limited: This is the operational entity which is responsible for running any events.
Junk Kouture Production Limited: This entity produces TV and broadcasting content.
Junk Kouture Licensing Limited: Holds all of the intellectual property relating to the Company group.
Founder and CEO, Troy Armour, is full-time but dedicates a few hours a week to his other company, Trojan Technologies Ltd which is an IT servicing company.
Please note the Company has a services agreement in place with Trojan Technologies for managed IT services including hardware such as laptops, screens and software. The arrangement is on an arms’ length basis with annual fees for such services currently totalling €16,774.38.
Executive Chairman, Justin Cullen, is part-time and will remain so after the round.
The Company has the following outstanding debts:
€122,903.64 shareholder loan from Patral Group
€23,278.65 director’s loan from Troy Armour
€20,000 director’s loan from Justin Cullen
Please note there are no written agreements currently in place for any of the above loans but the Company and Founders have confirmed that each loan has been made on an interest-free basis and will only be repaid in the future once there are sufficient profits available. Funds raised from this investment round will not be used to repay these loans.
The Company also has the following outstanding convertible loan which may convert to equity after this round and dilute existing shareholders:
Lender: Owl Investments Property and Equities Limited
Principal amount: €250,000
Interest rate: 15% annually
Longstop: 22 December 2025
Conversion Price: (a) at the subscription price paid by investors on a Fundraising; (b) at the price per share paid on an Exit; or (c) at a price determined by an independent valuer on the Longstop Date or Event of Default, provided that in each case any conversion shall be capped at a maximum of 3.125% of share capital with any excess value of the notes to remain outstanding pending repayment on the Longstop or Event of Default.
Share class: A Ordinary Shares
The CLA is repayable on the Longstop Date unless converted at the Conversion Price along with accrued interest at the lender’s discretion upon the earlier of:
An equity fundraising at a pre-valuation of at least €16m valuation (a "Fundraising");
On an Exit (IPO, change of control or sale of the business); or
An Event of Default (a material breach of the CLA documentation or a winding up event).
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