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Juspy

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Juspy is an innovative functional food brand that offers premium products to support healthy lifestyles.

32%
 - 
13 days left
€75,007 target
€24,605 from 32 investors
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Business overview

Location Dublin, Ireland
Social media
Website www.juspy.com
Sectors Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 571560
Incorporation date 10 Nov 2015
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Investment summary

Type Equity
Valuation (pre-money) €1.1M
Equity offered 6.38%
Tax relief N/A
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Business highlights

  • Multi-award winning
  • €240K turnover since launch Oct 2020*
  • Enterprise Ireland pre-seed investment
  • Featured in Forbes, The Irish Times & many more
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Key features

  • Secondary Market
  • Seedrs nominee min. €16.42 +
  • Direct investment min. €25,000.00 +

Idea

Introduction

Juspy is an award-winning chocolate flavoured collagen + protein superfood blend that we believe is redefining health. Made with 12 clean, high quality ingredients, it's a quick, delectable solution that checks multiple healthy-to-dos for health-conscious consumers.

We spent 2 years perfecting Juspy's just-right recipe. It needed to be as delicious as it was functional. And our market success to date (if you read the reviews) is down to just that!

Hydrolyzed Collagen is a fine powder derived from sustainable, ethically sourced fish scales-skin, and it plays a pivotal role in our product. We use a premium grade marine collagen, and while it is more expensive it is said to be the more bioavailable form of collagen.

Collagen is the most abundant protein in the human body and plays a crucial role in maintaining the structure and elasticity of various tissues, including skin, bones, tendons, and cartilage. However, we all loose it from our mid to late 20s so we need to supplement with collagen to put it back in our bodies. Collagen has the potential to enhance the elasticity and appearance of the skin, with the potential to make you look and feel younger. It is also said to support joint health and potentially reduce joint pain and stiffness.

Imagine a product that according to our customers keeps you full longer, satisfies chocolate cravings, boosts protein intake, supports collagen replenishment, delivers fibre and provides an energy boost, all in one.

Juspy is perfect for busy individuals who crave a quick and nourishing fix. It's versatile, it fits into various lifestyles, and we like to call it 'flexible food.'

Monetisation strategy

Omni-channel approach

D2C:
We have a loyal cohort of online subscribers through our website and ship direct to consumers on a monthly basis through our subscription model, referral program, and affiliate partnerships.

D2B:
We also ship wholesale direct to business customers using our fulfilment partner in Northern Ireland, and through various online marketplaces like Amazon, Musgraves Marketplace and Ankorstore.

Retail:
Since 2023 we have focused more on expanding our retail presence and are now in independent health food stores, supermarket stores and pharmacies delivered through out three distribution partnerships in Northern Ireland.

Corporate Gifting Solutions:
We provide premier tourism gifting for a VIP concierge service who gift healthy gift boxes for tourists, and are a redeemable gift on platforms like Snackmagic. We recently collaborated with another food brand to deliver collagen protein balls to the Menopause Summit.

Food service:
We supply independent coffee shops (including airport cafes) with our blend for them to make delicious overnight oats, iced coffees and mochas for commuters on the go.

Exploring White Label Ventures:
We are currently exploring opportunities for white label partnerships with established brands to create a revenue stream based to increase cashflow.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €1,100,140

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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