for 5.15% equity
Lazy Flora is making gardening hassle-free for urban gardeners. We're like Hello Fresh for plants.
We have a passion for beautiful plants, and bringing people closer to nature.
Lazy Flora was started to solve a very simple problem: how to easily get beautiful plants onto an inner-city balcony, with no car, no plant knowledge, and no heavy lifting.
As a society, we're gardening in smaller spaces than ever before. We have less space to grow stuff, but this doesn't mean our need to surround ourselves with greenery has diminished - far from it.
The market potential is huge: UK plant sales are booming, plant-hungry and time-poor millennials are desperate for easy access to plants. Traditional garden centres have been slow to react to eCommerce and the door is wide open. Convenience is king for these busy consumers, reflected by the fact that the UK subscription box industry is predicted to grow to a £1bn market by 2022, an increase of 72% from 2017.