Campaign Spotlight: AdLaunch – inspired content creation, the easy way

Campaign Spotlight: AdLaunch – inspired content creation, the easy way

26th February 2019 by Michaela Salomon

[Advertisement feature by AdLaunch]

Advertising is everywhere. While this means there’s no shortage of inspiration, it can be challenging for businesses to create unique and captivating content that stands out from the masses. With AdLaunch’s AI-powered technology, marketers can produce powerful and relevant video content, perfectly formatted for social media channels, in a matter of minutes. With a vision to become the easiest way for businesses to create quality video ads, AdLaunch is making a sizable splash in the tech marketing sector.

Despite being the most connected generation in history, the immediate gratification from instant messaging, notifications and scrolling through an endless stream of content has had a diminishing effect on attentiveness. According to Wistia data, only 20% of people will successfully read an article from start to finish, and the drop-off in video engagement follows a similar trend. Social engagement drops sharply as video length increases, meaning the first thirty seconds will either make or break a video ad. Moreover, with the majority of Facebook video content watched without sound, curating effective advertising content has become much more complex than ever before.

With AdLaunch’s patent pending software, businesses can search keywords and topics to source imagery and create high quality marketing videos, designed to be relevant and visually engaging to the audiences they target. Users can choose from several pre-made templates, or design their own, to populate with a wide selection of materials including videos and stock photos. Once the brand’s messaging and music is inputted, the video is formatted automatically and ready to be disseminated on any social media platform. AdLaunch’s comprehensive online video editor allows marketers to make changes quickly and seamlessly at every stage of the content production process. The videos can then be uploaded to a number of sources directly from the AdLaunch platform, as well as A/B tested to optimise the ad experience for viewers and encourage click-through rates.

Advertising is a vital part of success for companies across all industries – but it isn’t cheap. The average cost for just one, semi-pro one-minute video is well within the four figure range. Not only does AdLaunch pose an advantage for smaller businesses that don’t have the budget to hire dedicated production agencies, it also allows companies to maximise output with minimal lead time. Without having to allocate weeks, or even months, for an agency to curate content, marketing professionals can leverage the AdLaunch platform to trial and error campaign ideas and determine strategies that best align with their long term goals. The video creation service is also designed to be accessible and easy to use, even for those with no design experience. A simplified and affordable way to create engaging marketing campaigns while freeing up valuable capital, AdLaunch has found an underserved window of opportunity within the marketing industry.

The best video marketing campaigns tell a story, in a bite-sized and visually compelling way, to both move and inspire their viewers. In a world where quantity of content is just as important as quality, users are in search of tools that can meet a quickly evolving set of requirements – and AdLaunch’s software is designed to do just that.

For more information, visit AdLaunch’s campaign here.

Michaela Salomon

Michaela Salomon

Campaign Support Team

Digital Agency Kent