Campaign Spotlight: CityFALCON – personalising financial intelligence

Campaign Spotlight: CityFALCON – personalising financial intelligence

14th December 2018 by Michaela Salomon

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Your Facebook, Linkedin and Twitter feeds are all curated to reflect the updates and information that you want to see, when you want to see them. Why then, do the majority of audiences continue to rely on outdated technologies to access vital financial news? CityFALCON’s vision is to transform and revitalise the way that financial content is sourced, curated, distributed, and consumed, so that users have real-time access to a highly personalised financial news feed, all from their devices.

In the world of finance, data is money – and quality, curated, structured data is worth a whole lot more. CityFALCON leverages natural language processing (NLP), push notifications and voice technologies to structure ad hoc financial content and provide its users with personalised curated news feeds, tailored to their various requirements. The company currently focuses on news, tweets and research in more than thirty languages, and plans to add private and public company filings, price and fundamental data and insights sourced from aggregated structural data in the near future. Traditional news feeds tend to be expensive due to their reliance on manual creation and legacy technologies. While alternatives do exist, they are generally reserved for the use of wealthy traders and investors, leaving large and important audiences underserved. These audiences include wealth managers, long-term professional and hobbyist investors, fintech companies and knowledge management enterprises. CityFALCON’s scalable technologies serve to process millions of stories in real-time for a number of asset classes and topics. These are then agglomerated into news feeds specifically designed to meet the needs of each user.

According to founder Ruzbeh Bacha, CityFALCON aims to be to financial data what Spotify is to music – a real-time bank of information reflective of each user’s interests. When signing in to CityFALCON, a user can select topics of interest in the form of ticker symbols or keywords. The platform will then use these filters to pull news that might be of interest from its bank of several hundred carefully selected sources. While this bank is comprised of renowned websites and blogs such as CNBC, Yahoo Finance and the Business Insider, it also includes data from relevant Twitter accounts. Users can refine the content they want to see at any time, to filter different sources or topics of information. Whilst capable of tailoring news feeds to users’ preferences, CityFALCON’s algorithm is also a useful tool to reduce, or even eliminate, influxes of fake news and irrelevant or unfounded data.

CityFALCON generates revenue from two streams: B2B and B2B2C API licensing fees charged to businesses for licensing curated content and tech, and a premium monthly subscription for non-public and paywalled content. Other revenue opportunities include licensing NLP technology, affiliate revenue from brokers and financial product providers, and fees for historical structured data. CityFALCON is currently partnered with Twitter and Bloomberg, and its key clients including BNP Paribas, Raiffeisen Bank and IEX stock exchange. Since inception, the Company has been awarded a number of titles, including second at Twitter’s Global Startup Competition and final ten in EMEA at the UBS competition.

With signed deals for 2018 and 2019 on the horizon and a pipeline of over £500,000, CityFALCON is well on its way to revolutionizing the way businesses and consumers source financial content.

To find out more, visit CityFALCON’s campaign here.

Michaela Salomon

Michaela Salomon

Campaign Support Team

Digital Agency Kent