Campaign Spotlight: GoodBox, tech-for-good

Campaign Spotlight: GoodBox, tech-for-good

6th November 2019 by Michaela Salomon

Cash is no longer king. We’re becoming an increasingly cashless society as electronic and digital payments become more convenient. Unfortunately charities and other cash-dependent social groups are taking the brunt of the repercussions. Charity fundraising techniquesare struggling to keep up with the way society is  changing, with cards overtaking cash as the preferred method of payment. According to The Charity Times, the charity and volunteering industry is an estimated 5-10 years behind the commercial sector regarding digital transformation adoption. 

Moreover, there has been a significant reduction in the number of people donating to charities. To some extent, this is a reflection of a loss of public faith in the fundraising sector, exacerbated by highly publicised incidents of malpractice, but also associated with changes in public paying. 

The best way to safeguard against these tumultuous challenges? Charities and not-for-profits must look at alternative ways to diversify their fundraising income, with the support of industry trailblazers such as GoodBox. Backed by ex-WorldPay C-Level executives, GoodBox is revolutionising the way people can donate to charities with their contactless donation technology which “better connects donors with causes, enabling charities to maximise their contactless fundraising potential and innovate with confidence”.

Good plate

By embracing cashless fundraising technology, donating to charity becomes easy and convenient, which increases the chance of customers donating by simply tapping a bank card or smartphone. This certainly rings true for GoodBox charity partners, who have seen an uplift of 64% in their donation income, plus an increase in their cash donations. 

Not only supporting some of the most high-profile charities in the UK, GoodBox also works with small charities seeking an affordable cashless fundraising solution, museums with high but disengagedfootfall, or corporates looking for a way to support their favoured charity. By renting or purchasing one of GoodBox’s contactless giving devices, charities can maximise the number of potential donations they can collect, and better engage donors.

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Less than two years after successfully securing £2.6 million through a previous Seedrs campaign, GoodBox is once again turning to the Seedrs crowd to raise £1M. GoodBox’s previous Seedrs round attracted more than 575 investors, including tennis star Andy Murray and has since been placed 15th in the 100 FinTech Disrupters Rankings 2019. Over the next year, the tech-for-good company plans to expand its portal with a host of new fundraising tools, and internationalise its offering.

Don’t miss out on supporting GoodBox’s mission for a better world; check out their campaign here. 

Michaela Salomon

Michaela Salomon

Campaign Support Team

Digital Agency Kent