Campaign Spotlight: Lavelle Bikes – a race to the top

Campaign Spotlight: Lavelle Bikes – a race to the top

27th March 2018 by Louise Harvey

Lavelle Bikes, the ambitious business behind the unique ergodynamic electric power bike currently raising on Seedrs, recently set out to prove what the quickest way to commute across London was by holding a race between a Lavelle bike, a black cab and the London Underground.

Departing from the iconic Shard in London Bridge, the complete five mile route saw competitors travel to the Apple Store in Covent Garden and then back again, to see which mode of transport would win out.

Despite battling the weather phenomenon that was the ‘Beast from the East’ and enduring temperatures of -4C, a black cab, a Tube runner and a Lavelle rider set off at 4pm as planned. There was a concern that the black cab would have the advantage as the poor weather had resulted in much less traffic on the London roads, however the ergodynamic electric power bike was able to get all the way from the Shard to the Apple store in Covent Garden and then back again in just 21 minutes. Neither the cab nor the Underground runner had reached Covent garden by the time the electric bike was back at the Shard.

Final results were quite impressive:

Founded in 2016 by serial entrepreneur Paul Lavelle [read our recent founder interview here], Lavelle Bikes was created out of an ambition to revolutionise the e-bike market.

The company has designed and built a new category of electric bike, sleek in form and packed with amazing technology. Each detail has been considered, from the new riding geometry to the stylish hand-built carbon frame and the innovative technology which seamlessly assists the rider.

The bike is equipped with a high torque 90 Nm motor, super lightweight carbon frame, long range 100km 500wh battery and each bike is customer configurable, with customers able to choose absolutely any colour they want plus a range of components. It also incorporates high tech anti-theft technologies which have enabled them to get extremely cost-effective insurance so they can offer customers 2-years new bike replacement.

Today, the push for sustainability is gaining momentum and driving renewed interest in electricity as the power behind transport. According to the 2016 Electric Bikes Worldwide Report, the market for e-bikes in Europe has been climbing at a rate of 300,00 per year; in Germany and Holland one in every three bikes sold is an e-bike. Even entrepreneur Richard Branson has claimed “in 20 years there will be no cars being built with diesel or petrol internal combustion engines anywhere in the world’.

However, many of today’s e-bikes are simply bicycles with a battery and motor added to the frame, unlike the Power Bike which combines form and intelligent function.

The Power Bike is one of the solutions to the growing mobility problem haunting our cities. It is a bike from the future, but available now.

If you’d like to find out more about Lavelle Bikes, visit their Seedrs campaign page today.

Investing in startups involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and it should be done only as part of a diversified portfolio. This blog post has been approved as a financial promotion by Seedrs Limited.

Louise Harvey

Louise Harvey

Senior Associate | Investor Team

Digital Agency Kent