Seedrs x The Cookaway

Seedrs x The Cookaway

31st March 2021 by Michaela Salomon

When investing, your capital is at risk.

Our team has been working from UK lockdown for a while now, and one silver lining is just how much we’ve been able to experiment with home cooking. So, when we got the chance to have a world cuisine recipe box from The Cookaway delivered to our doorstep, so we could cook it virtually alongside top chefs, we couldn’t say no.

An evolution of the beloved recipe box model that’s dominated F&B innovation in the last few years, The Cookaway is on a mission to bring joy into cooking. Their exciting menus are made with only premium quality ingredients, and every customer has the chance to cook live alongside some of the most inspiring culinary leaders out there, including five MasterChef’s and a double Michelin starred chef. In just 12 months,The Cookaway built proof of concept, achieved product-market fit and delivered over 5,000 boxes across the UK.

In anticipation of their crowdfunding round (which is now live and open to investment!), a few keen chefs-in-the-making from the Seedrs team were invited to sample The Cookaway’s perfectly curated Tandoori Chicken recipe, with Coriander Mint Chutney and Lemon Rice. Not only did the ingredients arrive in less than 2 days within ordering, we were able to sit on a digital Cookalong with both Nidhi (The Cookaway chef and co-founder) and Sahil (CEO and co-founder) to learn top tips, tricks and discover the stories behind the menu and brand.

We compiled a few photos of our creations, and they’re mouth-watering to say the least. Here’s what our team had to say about it: 

“I love cooking, and this was an amazing recipe. It was full of flavour, and watching everything come together at every step was so satisfying. My boyfriend had to finally force me to stop taking photos so he could eat…but look at these snapshots, can you blame me?” – Jasmine Lynn, Investment Team.

“You wouldn’t normally catch me in the kitchen, but this was amazing. Joining the live Cookalong made for a really fun lockdown date night, and I would highly recommend this after lockdown is over too. From a sustainability standpoint, you can really see the brand’s commitment to environmental responsibility, as there was very little plastic packaging which is really difficult to do in a recipe box!”  – Katherine Gilroy, Campaign Development Team.

“Ever since the UK went into lockdown, I’ve been experimenting with different recipe box brands. The Cookaway is really special because it’s more than just ingredients and a DIY toolkit. They are passionate about the flavours, and countries they come from, and that passion comes through in every way – from the packaging, to the garnishes, to the chefs talking you through everything live. This is a must-try.” – Theo Bishop, Investment Team.

🎉 Try it for yourself

If you’re interested in sampling one of their delicious Indian menu in a live Cookalong, you can join Nidhi on April 16th for an exclusive investor cookalong offered at a special 30% discount for the Seedrs community.

All you have to do is click on this exclusive link to order your box, and you will receive all the ingredients to your door a day prior to the Cookalong event along with all joining instructions.It is an opportunity for you to engage with the Founders of The Cookaway and hear all about their journey while cooking and enjoying one of their best-selling Indian menus.

The cookalong will kick-off with preparing a cup of masala chai while you chat with the Founders. Nidhi (Co-Founder and Indian Cookaway Chef) will then talk you through the recipes step-by-step and share fascinating knowledge about her food as you create a delicious meal together. Sahil (Co-Founder and CEO) will also be at hand to answer any other questions you may have about our business and the investment opportunity.

There’s nothing we love more than an F&B success story, and The Cookaway is one of them. Their crowdfunding campaign is now live on Seedrs, with over £650k raised from more than 85 investors. 

Check out the campaign here to find out more about the investment opportunity.

Michaela Salomon

Michaela Salomon

Campaign Support Team

Digital Agency Kent