Crowdfunding is growing quickly, and it may never have been possible without the widespread adoption of social media sites like Facebook and Twitter. These platforms play an important role in facilitating information sharing and discovery, making it simple for crowdfunding campaigns to obtain awareness among various communities and influencers.
There are now thousands of mentions of crowdfunding each day on Twitter, specifically, reflecting not only the growing buzz surrounding this form of funding, but also a broader trend towards its normalisation as a viable and dependable form of raising capital and portfolio diversification.
According to recent analysis by social media conversation analytics platform Blurrt, which is currently raising a round on Seedrs, in just one week, from 26 November to 2 December, there were over 118,000 Twitter posts mentioning “crowdfunding” from 35,000 Twitter accounts. Of the 35,000 accounts, 64% were business accounts.
Blurrt also found that the sentiment expressed in tweets discussing crowdfunding was overwhelmingly positive with 82% of sentiment bearing tweets expressing positive opinion and just 18% expressing a negative opinion.
In order to understand why sentiment was overwhelmingly positive they looked at the emotions being expressed. The principal emotion expressed was thankfulness, which makes up 72% of all emotion baring tweets. The most common words being used to express thankfulness were “thanks”, “thanks you”, “thx”, “appreciate”, “appreciated” ‘#thankyou#’ and ‘thank u’.
Read more of Blurrt’s findings about crowdfunding discussions on Twitter over on their blog. Learn more about their equity crowdfunding campaign on Seedrs.
