When considering investing into a tech business, a simple guide is to choose a business with a product you can understand. Start with an industry you can relate to, one that inspires you. For example, if you are a music lover or a foodie and frequently use mobile apps within those spaces, then you are more likely to understand what similar businesses are trying to achieve and the problem they are trying to solve for consumers like you. These would be a good starting point.

On Seedrs, technology businesses that have successfully funded have had an array of different industry focuses, anything from travel to food and news to shopping.

Investors on Seedrs backed comparison cab quote startup, minicabit, over two rounds. It was also the first mobile app to win offers on BBC TV’s, Dragons’ Den, and was featured in Apple’s New & Noteworthy Best Apps section in its App Store. Minicabit has been designed to unlock the higher value cab trips that have yet to be made, for example targeting people who may have dismissed taking an out of town trip in a cab because they thought it would be  too expensive.

Glued, a mobile and tablet usage monitoring startup for families, was funded on Seedrs reaching over 150% of it’s funding target. The app helps families tackle phone addiction through points and rewards. Helpful and understandable!

glued

Bundle is another success story. The local news app business allows you can flick through the news from your local press and swipe across different locations of interest, just like you would with an weather app. A content app with a specific purpose – and Seedrs investors supported it.