ING partners with Seedrs to fast track Benelux equity crowdfunding campaigns

ING partners with Seedrs to fast track Benelux equity crowdfunding campaigns

14th October 2015 by Simon Hiscox

In a move to offer businesses access to alternative finance options, we’re pleased to announce that leading international bank ING has selected Seedrs as its equity crowdfunding partner in Belgium and Luxembourg. Through this partnership, ambitious businesses will have a fast-track service for equity crowdfunding on Seedrs. The partnership will also raise the awareness of equity crowdfunding in the wider business community.
Beyond traditional banking…

For entrepreneurs who are driven by innovative ideas, a classic bank loan is not always the best or only solution. Both entrepreneurs and banks can benefit from a diversified funding combination. That’s why ING will now offer businesses that it believes can benefit from full or partial funding through Seedrs access to a fast track campaign review process. They’re also referring appropriate projects to rewards-based crowdfunding platform KissKissBankBank.

So how will it work? During consultations with businesses, ING Belgium representatives will assess which platform may be suitable and discuss how it works. Using the ING fast track procedure it only takes the entrepreneur a couple of clicks to submit an initial campaign enquiry for review. When we receive a project through this new route, it will be assessed within two days to determine if it’d be a good fit for Seedrs and equity crowdfunding. From there, we’ll concierge the business through the next steps towards getting their campaign ready to go live.

We’re hoping that the fast track process can save entrepreneurs a lot of time and effort while also increasing their chance of equity crowdfunding success.

…to help entrepreneurs take their businesses further

Erik Van Den Eynden, Head of Midcorporates & Institutionals ING Belgium, says: “In our efforts to help our customers keep a step ahead in their business, we are going further than traditional bankers. Our partnership with KissKissBankBank and Seedrs is an example. Our aim is to strengthen our customers’ projects and to support them in the growth of their business. Our role is therefore much larger than that of your classic lender: we are a collaborative partner and advisor.”

Jeff Lynn, CEO of Seedrs, says:

“We are very excited to be working together with ING in making equity crowdfunding more easily available to the Belgian business community. To our knowledge this is the first time that a well-respected, global financial institution like ING has partnered with a leading international equity crowdfunding platform like Seedrs, and we think this relationship is very encouraging for the future of business finance. We’re proud to have been chosen as ING’s partner for this venture, and we see our selection as further validation of our ‘equity crowdfunding done properly’ approach.”

We’re really looking forward to working with ING Belgium and the ambitious companies who come through the process. Learn more about the new ING crowdfunding initiative and how you can get started.

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Simon Hiscox

Marketing Director

Digital Agency Kent