Tennis champion and world number two Andy Murray has made three further investments in British start-ups on Seedrs. He identified the three very different businesses he wanted to back, investing undisclosed amounts into each. This follows the multiple investments Andy made in February on Seedrs, with plans to continue backing British startups as part of his strategic relationship with Seedrs.
Today’s investments include: Beeline, a smart navigation device and mobile app for bicycles, allowing cyclists to navigate by informing them of the direction and distance to their destination. Dog Tracker Nano, a live tracking device with geofencing and alerts to keep your dog safe with inbuilt tech to monitor activity, fitness and location. Lastly, blow LTD; London’s leading ‘beauty on demand’ service, delivering expert blow dries, makeup and nails to your door.
Murray said about the investments, “Giving recognition and support to British entrepreneurs is really important to me, especially those who are the driving force behind growth-focused businesses. Every one of these entrepreneurs is passionate and dedicated to succeeding and I’m excited to have invested in their future growth.”
Beeline successfully raised over £500,000 in under a week from over 350 investors on Seedrs, quickly exceeding its fundraising target of £400,000. This campaign follows a successful rewards-based campaign on Kickstarter, with the London based company also receiving investment from well-known fund, Seedcamp. The smart device connects to wirelessly the rider’s phone, enabling the compass to direct the rider to their destination. Cyclists can rediscover the fun of cycling as BeeLine lets them pick their own path, unlike most navigation devices that use turn-by-turn GPS navigation.
Dog Tracker Nano has returned to Seedrs for their second round of funding and are currently over 115% of their funding target with investment from 110 investors. The health, fitness and GPS tech for pets is a small, lightweight and waterproof dog tracking system that can be worn everyday by all breeds of dogs to monitor activity and fitness. The always-on ‘live tracker’ provides a constant location of your pet via your mobile, wherever you are in the UK or abroad – essential for detailed tracking of walks, activity and exercise, and for accurate geofences and alerts. Andy and Kim are big dog lovers and often talk about their terriers Maggie May and Rusty.
Murray’s final investment is in blow LTD. Blow LTD has raised over £1.1 million with over 210 investors including Unilever Ventures and the founder of ASOS. Launched by co-founders Dharmash Mistry, Venture Capitalist & Entrepreneur and Fiona McIntosh, former Editor-in-Chief of Grazia and Elle in November 2013, blow LTD has been dubbed the “Uber for beauty” and provides expert blow-dries, makeup and nails to customers’ doors (whether home, office, hotel or event) or in one of blow LTD’s flagship beauty bars in Covent Garden and Canary Wharf.
Jeff Lynn, CEO and co-founder of Seedrs, said, “It’s great to see Andy supporting entrepreneurs so actively on Seedrs by investing in another three businesses today. Andy is a great example of an investor who understands early stage investment and the importance of building a diverse investment portfolio aligned with a wider investment strategy. Seedrs was named the most active investor in private companies in the UK last month, and our continued growth and leading position in the market are testament to our reputation and the support from people like Andy.”