An award-winning rum company on a mission to become the UK's biggest craft rum brand.
- National listings in Harvey Nichols, Amazon and Master of Malt
- Won Gold at World Rum Awards 2021
- Spiced Rum Growing 53% in Lockdown Alone
- Industry Specific Experience of Founding Team
Back in 2019 we set out on a mission to create a rum company offering liquid of integrity, transparency and approachability with the aim of moving the needle when it comes to British rum. We believe that for too long the rum category has been paired with a lack of transparency in regards to methods and origins of liquid. With spiced rum growing 53% in lockdown alone and the wider category enjoying such buoyancy we believe the opportunity to grow is huge.
Since launch the business has become award-winning, been offered instutional investment and secured national distribution all whilst operating in some of the most challenging market conditions seen in decades.
We truly belive that rum in the UK is undergoing a huge step change, couple this with the industry specific experience of our founding team this leaves us fantastically well place to succeed in a domestic market valued at £1 billion and an international market valued at $10 billion.
Substantial accomplishments to date
- Sold out of Batch No.1 in 96 hours
- Secured a national listing with department store Harvey Nichols
- Welcomed onto Morrisons Local Food Makers Program
- Offered insitutional investment
- Won Gold at the World Rum Awards
- Won Gold at The Rum and Cachaça Masters
- Successful in temporarily pivoting the business during lockdown to a Direct to Consumer model
- Approached by the BBC's Dragon's Den
We’ll be focusing on these select areas in order to drive sustainable growth
On-Trade - a huge opportunity for any spirits company, the UK on-trade is bouncing back from the enforced closures. The acceleration of drinking habits and trends in the past 12 months has given rum an extremely strong footing to keep growing and developing in the on-trade.
Off-trade/Grocery - two areas of the business that remain as important as ever. Developing and growing in both of these key areas will be key to the successful of the business in coming years.
Direct to Consumer - the DIT sales channel has changed vastly over the past 18 months. During lockdown this became an integral piece of the business. This will be an area of the business that we’ll continue to develop and invest in.
Export - International markets are a major revenue stream for many established spirits businesses. Identifying suitable markets and developing relationships with suitable distributors will be the key challenge.
Use of proceeds
Distillery and Blending House - the bulk of the funds will be allocated here which we believe will allow the business to enhance profitability whilst providing a level of transparency that has been seldom seen in the world of British rum.
Marketing and PR - To date we’ve operated with a modest marketing spend along with zero PR spend. We’ll be looking to allot funds in these two areas in order to maximise impact, shareholder value and profitability.
E-commerce - direct to consumer has been a vital revenue stream for us since launching. We plan to to invest in e-commerce and continue to develop this area of the business.
Product Development - We’ve been mindful when it comes to developing further products and SKU’s. Post raise we believe the time is right to set out on the path of developing further lines and SKU’s.
Working Capital - An essential facet to any business we’ll be allocating some the funds raised to working capital.
Please note that any discounts and/or offer listed by a company in the campaign are subject to the terms and conditions applied by that company. It is the company's responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Please note that the company has £120,000 left of SEIS allocation. The investments made after £120,000 has been reached in the campaign will be EIS eligible. Tax treatment depends on individual circumstances and is subject to change in the future.
The company has a remaining balance of £23,664.33 via a Bounce Back Loan. This has 2.5% interest, and is paid back with monthly instalments. The final payment is due in May 2030. The first year was interest free. This is the sole loan the company has.
None of the funds raised will be used to repay this loan.
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