Fastest growing free-from treat brand in the UK. Always 100% plant-based, natural and indulgent.
- Almost 7 million treats sold
- Stocked in 3,200 UK stores. Tesco, Waitrose, Sainsbury’s & more
- Mainstream appeal: 73% of customers aren’t vegan
- 200k online following and super-fan customer base
We’re on a mission to make better-for-you and indulgent treats accessible to everyone! Adding magic and innovation to the plant-based and free-from world.
We make naturally scrumptious treats that always hit the sweet spot. Our products have mainstream appeal while also catering for those with allergies and intolerances. We develop the recipes in-house and sell through major retailers (e.g. Tesco, Sainsbury’s & Boots) and online, via Amazon and our website.
Since launching in 2014, we’ve demonstrated that vegan and free-from products can be delicious, innovative and exciting. We enable people to feel good about their indulgent moments.
Life is too short to settle for anything less than everything – at Livia’s we are hungry for it all.
Our community has always been at the heart of everything we do. Now is the time for our community to be involved in another meaningful way… by becoming a Livia’s Investor.
Livia’s sell across multiple online and offline channels. We supply major supermarket chains, specialist health stores, and are expanding into out-of-home too. We also sell directly to customers through Livias.co.uk and Amazon.
With a growing and loyal customer base, of which 49% of surveyed customers tell us they'd buy at least once a week, we see substantial incremental sales whenever we bring new products to market.
Our focus on growing revenue is driven by three things:
- First taste: driving trial with new consumers using our impulse range
- Building loyalty and basket spend with our multipack and sharing formats
- Trading consumers across into new innovative ranges
Moving forward, we’ll be doubling down on New Product Development and expanding distribution even further.
Plus, our huge digital fanbase is hungry for more – so we will be improving and growing our online customer experience. We’ll bring our brand-customer relationship to life with more online content, subscriptions, merchandise and events.