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Lovetovisit.com

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Lovetovisit.com is a brand-new digital content platform for people to discover and book 'things to do.'

133%
 - 
Funded 25 Feb 2022
£400,000 target
£535,729 from 196 investors
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Business overview

Location Ammanford, United Kingdom
Social media
Website www.lovetovisit.com
Sectors Travel, Leisure & Sport Digital Mixed B2B/B2C
Company number 13386956
Incorporation date 11 May 2021
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Investment summary

Type Equity
Valuation (pre-money) £12.5M
Equity offered 4.11%
Tax relief

EIS

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Business highlights

  • Significant funding raised through corporate and angel investors
  • Platform is built with 1,600 (and growing) experiences onboard
  • Almost 2000 pieces of original content with more added daily
  • Successfully built our very own proprietary API
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.00 +

Idea

Introduction

Lovetovisit.com is the new digital platform for people to discover and book things to do. Theatres, attractions, events, activities and more, all over the UK.

What we know:

1. Domestic tourism is worth billions, but we believe finding things to do online is fragmented, time-consuming and frustrating.

2. People love aggregator sites with quality UX/UI, proven by the success of Airbnb, Deliveroo and Cazoo - to name a few!

3. We believe there's no equivalent to these brands in the 'things to do' sector... no single place for people to go, be inspired by quality content, and seamlessly book tickets through a stunning UX/UI.

Well, now there is. Lovetovisit.com allows users to discover and book a huge range of free and paid UK attractions, thanks to our ticketing integrations.

But we're more than a simple aggregator. Our platform is brimming with hyper-local content written by our dedicated team of journalists.

Immersive content leads to dwell time, which leads to ticket sales.

Substantial accomplishments to date

· Lovetovisit.com's tech is already built - no developments left to do

· Angel investors already invested (SEIS)

· Founding team with 30 years' experience in marketing tourism attractions and theatres plus highly skilled team of 26 in place

· Our two female founders are finalists of AccelerateHER 2022 awards

· Partner Site allows attractions and events to quickly onboard themselves (making Lovetovisit.com globally scaleable)

· 17 global API integrations with ticket software companies complete or in progress

· Proprietary algorithm that feeds users relevant content

· 1,600 attractions, theatres, events, activities, and experiences already signed up (and growing)

· Proprietary API built allowing seamless ticket booking

· Partnership deals signed with global players including TUI, Tiqets, Today Tix Group, and London Theatre Direct.

· Diversity Check for industry content, in consultation with Equality Works

· Established network of over 80 journalists and content contributors supplying itineraries and insider guides from all over the UK

· Full communications and brand strategy in place

· Social media network of over 30,000…and we’ve only been at it a short time!

· Mailing list of over 18,000 active contacts

· Significant media coverage already received

· Audience research and market validation work undertaken including review of Google, Tripadvisor and TikTok to establish domestic tourism opportunity. We believe the demand is ready and waiting and we are ready to capitalise on it!

Monetisation strategy

We take 18% of every ticket sold.

Our partners benefit from a results-based 'added value' model. That means businesses only pay when they make money through the additional sales Lovetovisit.com makes. It's what we call our ‘everyone wins’ formula.

We are merchant of record, and take our commission of ticket sales straight away, no waiting for our invoices to be paid. And just like Facebook, we offer boosting and advertising options too. Which means that all attractions, including the free ones, can purchase extra coverage.

The domestic tourism market in the UK is worth billions. Our 3 year goal, based on extensive Cohort Analysis and Cost Per Acquisition, is to capture 2.5% market share which we hope will deliver significant profit margins. And remember… the founding team have been marketing attractions and theatres for decades, and bring a wealth of experience.

Use of proceeds

We’ve built the platform…now it’s time to take it to the consumer!

Our founders successfully marketed attractions and theatres for 30 years. Now with our talented Communications Team we will use investment to implement our extensive comms strategy.

And we've left nothing to chance. Our approach is based on detailed Cohort Analysis and Cost Per Acquisition modelling. The strategy is data-driven, but our creatives are fun and disruptive.

We want to continue to make Lovetovisit the destination for all ‘things to do’ by onboarding as many as possible. We believe there are 10k+ attractions in the UK: the market is huge!

We will also create an itinerary builder allowing people to save and share their itineraries like 'Dad’s birthday' or 'Dinika’s hen party'. Users can purchase items in that itinerary in one booking flow, without having to go back to individual pages.

And if our target is exceeded, we will supercharge implementation of our Equality, Diversity & Inclusion strategy.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

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Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £12,500,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

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  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

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Equity Offered

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When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

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Payment options

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Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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