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Luxury Cottages

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We match discerning guests with a portfolio of luxury rental properties for amazing holiday experiences

66%
 - 
24 days left
£375,001 target
£250,383 from 39 investors
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Business overview

Location Birmingham, United Kingdom
Social media
Website luxurycottages.com
Sectors Travel, Leisure & Sport Mixed Digital/Non-Digital B2C
Company number 12373417
Incorporation date 20 Dec 2019
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Investment summary

Type Equity
Valuation (pre-money) £4.6M
Equity offered 7.48%
Tax relief

EIS

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Business highlights

  • Signed over 300 properties to the platform
  • Reached £1m in run rate revenues*
  • British Travel Award winner 2023
  • B Corp certified with a score of 85.0
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Key features

  • Secondary Market
  • Seedrs nominee min. £11.75 +
  • Direct investment min. £10,000.00 +

Idea

Introduction

Luxury Cottages is a holiday rental agency focused on UK luxury stays. The UK holiday rental market is estimated at £3.3bn in size (Mintel 2023) and Luxury Cottages is focused on the top 10% of properties by number which it estimates to make up £1bn in value.

We are on a mission to improve the quality of experience when holidaying in the UK and make a positive impact on communities and the environment. By wrapping exceptional service around a carefully curated portfolio of unique holiday homes, we ensure a seamless travel experience for guests. Reviews are an important barometer for success and Luxury Cottages is rated "Excellent" on Trustpilot with a 4.8/5 score and #1 ranking in the Cottage and Cottage Rental categories.

We're highly selective about the properties we work with and each one is inspected in person by a member of the team. As we've grown we've also received the backing of some of our owners who have invested following their experience working with us.

Monetisation strategy

We primarily advertise properties for rental on our own website and make money by charging commissions to our owners and booking fees to our guests.

We also use Online Travel Agents (OTAs) such as Airbnb to advertise our product for which we pay a varying level of commission and mark up prices to offset this cost.

Finally, we charge an onboarding fee for owners to cover administration costs such as professional photography.

Our aim is to further invest in our customer acquisition strategy and improve performance through investment in our website and data-lead marketing strategy.

Our take rate has averaged 23.8% since January 2021 which is a blend of the various fees we charge. This has translated into a steady growth in net revenues as booking income has increased providing us with a path to profitability on an EBITDA level.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,638,938

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Warning

You are following a link outside of www.seedrs.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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