We match discerning guests with a portfolio of luxury rental properties for amazing holiday experiences
Business overview
Location | Birmingham, United Kingdom |
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Social media | |
Website | luxurycottages.com |
Sectors | Travel, Leisure & Sport Mixed Digital/Non-Digital B2C |
Company number | 12373417 |
Incorporation date | 20 Dec 2019 |
Investment summary
Business highlights
- Signed over 300 properties to the platform
- Reached £1m in run rate revenues*
- British Travel Award winner 2023
- B Corp certified with a score of 85.0
Key features
Idea
Introduction
Luxury Cottages is a holiday rental agency focused on UK luxury stays. The UK holiday rental market is estimated at £3.3bn in size (Mintel 2023) and Luxury Cottages is focused on the top 10% of properties by number which it estimates to make up £1bn in value.

We are on a mission to improve the quality of experience when holidaying in the UK and make a positive impact on communities and the environment. By wrapping exceptional service around a carefully curated portfolio of unique holiday homes, we ensure a seamless travel experience for guests. Reviews are an important barometer for success and Luxury Cottages is rated "Excellent" on Trustpilot with a 4.8/5 score and #1 ranking in the Cottage and Cottage Rental categories.

We're highly selective about the properties we work with and each one is inspected in person by a member of the team. As we've grown we've also received the backing of some of our owners who have invested following their experience working with us.
Monetisation strategy
We primarily advertise properties for rental on our own website and make money by charging commissions to our owners and booking fees to our guests.
We also use Online Travel Agents (OTAs) such as Airbnb to advertise our product for which we pay a varying level of commission and mark up prices to offset this cost.
Finally, we charge an onboarding fee for owners to cover administration costs such as professional photography.
Our aim is to further invest in our customer acquisition strategy and improve performance through investment in our website and data-lead marketing strategy.
Our take rate has averaged 23.8% since January 2021 which is a blend of the various fees we charge. This has translated into a steady growth in net revenues as booking income has increased providing us with a path to profitability on an EBITDA level.
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