Jump to:

Maker&Son hero image

Maker&Son

Follow

A digitally native luxury homeware brand creating sustainable products from natural materials, locally.

73%
£1,000,001 target
£736,024 from 178 investors
More
Less

Business overview

Location Balcombe, United Kingdom
Social media
Website makerandson.com/
Sectors Home & Personal Digital B2C
Company number 1120828
Incorporation date 15 Feb 2018
More
Less

Investment summary

Type Equity
Valuation (pre-money) £27.2M
Equity offered 3.54%
Tax relief

EIS

More
Less

Business highlights

  • Focus on natural materials, sustainability and longevity
  • High growth - 3 x YoY revenue growth 2018 - 2021*
  • £24m global revenue in latest financial year*
  • Data driven business, content- led acquisition strategy
More
Less

Key features

  • Secondary Market
  • Seedrs nominee min. £10.80 +

Idea

Introduction

Maker&Son is a high growth iconic British brand that is disrupting the luxury homeware market in the UK, US and Australasia. Founders Alex and Felix launched the business in 2018 and since then, it’s really grown.

•Almost 3x revenue growth year on year since 2018*
•£24m global revenue in latest financial year*

*Revenue data from management accounts


We create beautiful, sustainable products from natural materials that are hand made locally to where we sell them.

“We believe that a major opportunity exists for a global sustainable homeware brand to emerge in the next few years and that Maker&Son has the key foundations to become that brand.”

Alex Willcock, Founder

Monetisation strategy

We start by creating and distributing high-quality emotionally engaging content across social media channels.

We sell through:

1. Consultative sales

•Our in-house teams sell via tele-consultation and mobile showroom visits; we have almost 30 vans across the world

•Our scalable model allows customers to experience our beautiful products in the comfort of their homes

•Around 45% of the people we visit go on to buy

2. Physical showrooms:

•The success of our Sussex showroom has proven our ability to attract customers to rural locations where rent and costs are lower

•The average conversion rate of our Sussex showroom is over 50%

3. Direct

•Customers also buy directly from our website which positively impacts our margin

•Our goal is to reach over 15% turnover from direct sales globally during FY 22/23

Open an account to get access to more details about the Maker&Son campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to more details about the Maker&Son campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to more details about the Maker&Son campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the team members of Maker&Son

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the Maker&Son campaign updates

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account to get access to the list of investors in the Maker&Son campaign

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account and verify your identity to get access to the Maker&Son discussion

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Open an account and verify your identity to get access to the Maker&Son pitch deck and other documents

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £27,214,229

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This shareholding type is available and the minimum investment required to select it.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.