Marketplace platform and mobile apps for ordering meal prep & healthy ready meals.
- Launched our marketplace apps on iOS, Android and Web
- Over 200 meals and over 15 meal prep vendors on platform
- Over 2k meals delivered and 3k app installs
- Top 5 organic Google search results for meal prep keywords
Marvin’s Den is a mobile app and marketplace platform to order ready meals & meal prep from a curated selection of providers.
Marvin’s Den allows you to explore, find and order healthy and high quality meals matching your preferences, dietary requirements and fitness goals.
Our mission is to make ordering healthy meals as easy and convenient as ordering fast food.We believe that by making healthy meals as accessible as takeaway meals, we can encourage more people to make healthier meal choices.
Meal prep delivery is increasingly becoming a popular choice for busy, health-focused individuals as it offers a perfect balance of health, convenience and cost compared with alternative meal solutions such as takeaways or grocery meal boxes.
The emergence of various independent providers in the space has given lots of choice to consumers, but it has also led to increased difficulty in finding the right meals for one's unique needs.
Our marketplace platform offers the much needed solution.
Substantial accomplishments to date
We have developed our own tech enviornment:
Numbers to date since launching in January 2022:
We have been featured on:
Our online visibility is improving at a fast pace
We host the following meal providers and more:
Marvin’s Den business model is based on commission - i.e we receive a percentage of the value of each order placed on our platform.
Marvin’s Den generates cashflow by receiving orders from users placing an order from either the Marvin’s Den mobile app or the web shop.
Marvin’s Den processes the payments directly and bi-weekly transfers the value of the order to the merchants, after deducting the commission fee.
Marvin’s Den does not undertake delivery or shipment and thus Marvin’s Den does not incur this significant cost, contrary to takeaway delivery apps.
We do have other revenue opportunities to explore such as generating revenue from affiliate sales via our popular blogs and newsletters, charging merchants for positions of increased visibility within the marketplace, as well as the opportunity of supplying Marvin’s Den branded packaging to the merchants.
Use of proceeds
Since our launch in January, Marvin's Den has been bootstrapping. Co-founders Abhi and Nick put their lifes’ savings in the business to build the tech and get some audience for testing.
After testing, measuring customer actions, feedback and having seen what works and what doesn’t, we are ready to take investment to scale up. This is crucial so that we can reach more people and grow our company while fulfilling our vision to help people order healthy meals as easy as ordering fast food.
The funds from our equity crowdfunding will mainly be to grow our team as well as develop new features within our technology!
We plan to hire a full-time software engineer to work alongside Abhi in the tech team to develop new features which should help increase conversion rates, customer lifetime value and overall customer experience!
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers, and Seedrs does not take any responsibility for them.
The founder, CEO and CTO, Abhimanyu Singh, is currently part-time. The company believes this is the best way to allocate its funds at the moment. If the campaign generates enough resources to pay Abhimanyu a salary, he will become full-time after the round. The founder and COO, Nicola Raimondo, has been full-time since March 2022.
The company has the full £150k SEIS allocation available in this round. £65k of investment reflected as part of the round is from an investor who is ineligible for SEIS. Investments in the campaign up to £215k are expected to be eligible for SEIS tax relief. Any funds invested over £215k are expected to qualify for EIS tax relief. Tax treatment depends on individual circumstances and is subject to change in the future.
£65k of the investment reflected as part of the amount raised was received by the company on 06/07/2022. The investment is on the same terms as the Seedrs investment.
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