MIA is a premium and ethical specialty food company with a pioneering and disruptive brand promise: 'amazing food that does good'. MIA: Made In Africa.
Delicious MIA cocoa is grown in the forests of northwest Madagascar by independent farmers who sell the cocoa directly to the chocolate maker for the production of MIA. Instead of exporting the ingredients from Africa, MIA crafts amazing food products in partnership with local communities, going beyond fairly traded raw materials to create fairly made finished products. Defying an industry that sees over 70% of cocoa grown in Africa but less than 1% of value-added chocolate made there, MIA chocolate is crafted in Madagascar to bring local communities three times more benefit than the export of cocoa alone.
While the social business model fulfils the brand promise to 'do good', skilled cultivation and craftsmanship deliver 'amazing food'. The result is a unique brand with a higher purpose that unites farmers and food artisans in Africa with consumers internationally.