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Midnightdeal

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Midnightdeal is a gamified hotel marketplace: book premium hotels at a price of your choice!

117%
 - 
19 days left
€250,011 target
€293,612 from 174 investors
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Business overview

Location Vienna, Austria
Social media
Website www.midnightdeal.com
Sectors Travel, Leisure & Sport Digital B2C
Company number 474441h
Incorporation date 19 Jun 2017
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Investment summary

Type Equity
Valuation (pre-money) €9M
Equity offered 3.16%
Tax relief N/A
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Business highlights

  • Already generated over €4m in online revenues
  • Beloved by travellers - 4.6*/5* on Trustpilot - 1.200+ reviews
  • Over 100k registered members - 40% retention rate in 6 months
  • Senior leading team: ex Tripadvisor, Expedia, lastminute.com
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Key features

  • Secondary Market
  • Seedrs nominee min. €11.48 +

Idea

Introduction

Over 2,000,000 hotel rooms in Europe remain unsold EVERY night.* Supply & Demand is drifting apart - this is where Midnightdeal comes in:

We are Europe's leading mobile-first gamified hotel marketplace where you can book a hotel at a price of your choice . Our ambition: Becoming Europe’s next booking tech unicorn!

Midnightdeal has been able to continuously scale its business throughout the most challenging times the tourism industry has ever seen. We grew our revenue every single year!

Focussing on Millennials and the GenZ, the world’s largest travel generation, Midnightdeal offers the best hotel deals, as proven by Germany's Galileo TV show!

The concept is simple: find your favourite hotel on Midnightdeal, set your desired price on our price slider, and find out at midnight if your bid has been accepted.

Can’t wait that long? You can also book your dream hotel at our, already discounted, instant book rate.

*based on research from the last 12 months.

Monetisation strategy

We have a transactional business model, meaning we take a commission from our hotel partners for each sale - typically, the commission level is 20%.

Our direct sales efforts are led by a very lean marketing strategy with a focus on social media - we are gross margin positive on our marketing spend, meaning we generate more money than we spend on marketing.

Direct sales are furthermore aided by our newsletter sendouts - more than 20% of our sales are generated through our internal communications.

In addition to our direct sales, we also have a B2B2C component accounting for roughly 25% of our overall gross revenue.*

*based on unaudited management accounts.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €9,003,075

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.