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Morph

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A pioneering health tech platform that aims to provide the most efficient path to optimal health

100%
 - 
Closing soon
£250,002 target
£251,998 from 155 investors
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Business overview

Location London, United Kingdom
Social media
Website www.morph.fit
Sectors Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 12106103
Incorporation date 16 Jul 2019
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Investment summary

Type Equity
Valuation (pre-money) £3.4M
Equity offered 6.90%
Share price £3.4
Tax relief

SEIS

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Business highlights

  • Capitilising on a gap in an expanding market worth over $4.75trn
  • Core team has over 30 years experience in exercise science
  • Built an entirely new framework for digital health assessment
  • Have already secured corporate contracts across multiple sectors
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.20 +
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  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 155
  • Discussion
  • Documents

Idea

Introduction

The problem we are addressing is big, global and growing. We have witnessed thousands of people struggle to achieve their health goals and more recently Covid's impact on public health awareness and increasing demand for continuous health assessment.

Morph is your ever-expanding ecosystem for successful healthy living, a platform that aims to provide users with the most efficient path to optimal health.

Our Fitness Passport accrues physiological and biometric data from user and trainer input to provide progress metrics and actionable recommendations that are completely personalised to every individual, developing a realistic roadmap of their journey ahead. We have created an entirely new framework for digital movement assessment, making our programs even more individualised, leading to maximum results in minimal time. 

Morph provides the feedback, support and community you need for optimal adherence and progress.

Monetisation strategy

Morph plans to earn revenue as a B2C & B2B service, offering subscription options, individual sessions and packages as well as packages specifically marketed to the corporate wellness sector.

The price range is between £35 - £55 per session and £85 monthly for a virtual coaching subscription.

We have seen a direct correlation between the level of member usage and member retention. In February 2020 before the pandemic, we experienced a 0.64% churn rate in over 2500 sessions, compared to the industry standard of up to 50% member churn rate.

We are launching in a prime market:

- Globally, the wellness economy represents 5.1% of total GDP. Roughly 1 in every 20 dollars spent by consumers worldwide is on wellness.
- Global wellness economy is expected to be worth $7trn by 2025.
- Corporate wellness market is expected to rise to $100bn by 2030.
- 75% of large employers implement corporate wellness programs.

We have already secured corporate wellness Letters of Intent across multiple industries which will be commencing in Q2 2022.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,400,000

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.