Morph

Idea

Introduction

The problem we are addressing is big, global and growing. We have witnessed thousands of people struggle to achieve their health goals and more recently Covid's impact on public health awareness and increasing demand for continuous health assessment.

Morph is your ever-expanding ecosystem for successful healthy living, a platform that aims to provide users with the most efficient path to optimal health.

Our Fitness Passport accrues physiological and biometric data from user and trainer input to provide progress metrics and actionable recommendations that are completely personalised to every individual, developing a realistic roadmap of their journey ahead. We have created an entirely new framework for digital movement assessment, making our programs even more individualised, leading to maximum results in minimal time. 

Morph provides the feedback, support and community you need for optimal adherence and progress.

Monetisation strategy

Morph plans to earn revenue as a B2C & B2B service, offering subscription options, individual sessions and packages as well as packages specifically marketed to the corporate wellness sector.

The price range is between £35 - £55 per session and £85 monthly for a virtual coaching subscription.

We have seen a direct correlation between the level of member usage and member retention. In February 2020 before the pandemic, we experienced a 0.64% churn rate in over 2500 sessions, compared to the industry standard of up to 50% member churn rate.

We are launching in a prime market:

- Globally, the wellness economy represents 5.1% of total GDP. Roughly 1 in every 20 dollars spent by consumers worldwide is on wellness.
- Global wellness economy is expected to be worth $7trn by 2025.
- Corporate wellness market is expected to rise to $100bn by 2030.
- 75% of large employers implement corporate wellness programs.

We have already secured corporate wellness Letters of Intent across multiple industries which will be commencing in Q2 2022.