Motosacoche is a Swiss Luxury Speedbike Manufacturer based in Geneva.
Business overview
Location | Genève, Switzerland |
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Social media | |
Website | motosacoche.swiss/ |
Sectors | Automotive & Transport Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | CH-660.1.700.020-2 |
Incorporation date | 9 Jun 2020 |
Investment summary
Business highlights
- Brand originally founded in 1904
- €1.2m Raised in first seed round in 2022
- Targeting the €1.3Bn Speedbike market
- €450k in preorder with minimal marketing expense
Key features
Idea
Introduction
In a sea of lookalikes e-bikes, Motosacoche transcends the 45 km/h speedbike category; by pioneering luxury on two wheels with exquisite craftsmanship—from motor to IoT—and exclusive materials, we believe that we are setting new standards of elegance for a discerning clientele in a fast-growing niche.
Our expert team has meticulously crafted the exclusive M.A.G (Motosacoche Acacias Genève) motor. However, we understand that in the realm of luxury, the equation is not solely defined by power but also by sophistication. Introducing our unique "sacoche" (glovebox)—an elegant and versatile storage solution designed to house a range of belongings, such as your rain gear or else.
Leveraging a century of Swiss heritage, each Type-A model showcases Motosacoche's ethos of "performance as a legacy". Securing 450K€ in pre-orders with minimal marketing, we see a clear market interest. We believe this early success confirms the market appetite for speedbikes and exposes yet unexploited opportunities, ideally positioned for the implementation of sophisticated marketing strategies.
Monetisation strategy
In addition to our store in Geneva, we will be launching a hybrid Go-To-Market sales model. Customers will have the flexibility to schedule mobile test drives and customize their purchases either online or through our dedicated sales team.
This model has been designed to keep a full control over the customer journey. It allows us to craft a fully unique experience, tailored to individual tastes, while maximising our cost structure.
We also plan to established strategic partnerships with luxury hotels and premium retailers in all around Switzerland to feature our Type-A model.
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