Mr Lee's Pure Foods Co
Award-winning foodtech global scale-up. Gourmet Noodles & Congee - making on-the-go eating healthy.
- Bournemouth, United Kingdom
Categories: Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C
- Social Media
- Company number
- Incorporation date
- 10 Sep 2015
- Investment sought:
- Equity offered:
for 5.99% equity
- Acclaimed instant cup noodle and congee rice porridge food range
- Using the finest real food ingredients & absolutely no nasties
- Established in UK/Europe, Australia and launching in the USA
- Innovative hot meal vending solution featured on BBC The One Show
Mr Lee’s Pure Foods is an innovative food/tech company creating award-winning premium healthy noodles-in-a-cup and soon to launch instant Congee Asian rice porridges, and is now expanding on 3 continents. Our mission is to disrupt food-on-the-go’s unhealthy reputation and help time-pressed people eat better.
Good in, Bad out: Our foods have only the finest real-food ingredients & absolutely no nasties. With over 50 significant global food, health and business awards and nominations, our ‘Real Food-Real Taste-Real Quick’ focus has gained a growing global presence in multiple channels across Europe, Australia and now we aim to launch in the USA in 2020.
These are complemented by Mr Lee’s automated, interactive ‘Hot Noodle Vending Kiosks’, a 24/7 healthy self-serve locational food solution in early-stage roll-out in the UK and we aim to also implement pilots of these as part of the US launch. Our ambition is that 2020 will also see the launch of our truly innovative and highly anticipated instant Congee - with patent filed on its unique homemade-quality-in-an-instant food format.
Revenues are generated through the sale of our noodles & congees in Australia, UK/Europe and we expect soon in the USA. Sales channels in all 3 global markets are expected to include B2B (retail, travel, wholesale) and B2C (DTC online website sales and Amazon seller-central). We now aim to rapidly build sales outlet numbers, increasing SKUs stocked per account and rates of sale per outlet, and adding key B2B partnerships.
From a solid foundation of food, team capabilities and established distribution channels to drive our scale up phase, we are implementing plans to increase sales through continuing to build our retail, convenience and B2B client footprint in USA, UK/Europe and Australia as well as our brand awareness and product range.
Kiosk division scale is intended to be built through partnerships with large foodservice and retailers with 2 major initiatives in 2020. Revenue share from product sales as well as other machine and screen based income streams are anticipated as scale grows.