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Much Better Adventures

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Specialist adventure travel, media and lifestyle platform

132%
£800,000 target
£1,060,260 from 640 investors
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Business overview

Location London, United Kingdom
Social media
Website www.muchbetteradventures.com
Sectors Travel, Leisure & Sport Digital B2C
Company number 06916506
Incorporation date 27 May 2009
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Investment summary

Type Convertible
Discount 20%
Tax relief

EIS

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Business highlights

  • Award-winning adventures in 46 countries
  • Sales accelerating fast, back to £1.08m in Feb/March 2021
  • £6 return on every £1 marketing spend in Q1 2021
  • On a mission to be the global leading brand for a $683bn+ market
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.00 +
  • Direct investment min. £25,000.00 +

Learn more about convertible campaigns.

Idea

Introduction

Much Better Adventures is a specialist adventure travel, media and lifestyle platform built for the time-poor, experience-hungry millennial generation.

We exist to inspire lives filled with adventure, and protect the world's wild places.

Whether it’s a quick weekend or an epic expedition, our curated collection of award-winning adventures span 46 countries and counting. They’re led by carefully selected local hosts and run exclusively for our passionate community.

Our proprietary in-house platform automates the entire booking flow - we’ve replaced the traditional tour operator or agency with a more cost-efficient and scalable model.

Our media arm produces inspirational, practical and award-winning content, fuelling rapid growth in our audience and opening up additional revenue opportunities.

Adventure travel is a $683bn market. We’re building UK market leadership, but 35% of our users are organically coming from international markets - there's a global opportunity ahead of us.

Monetisation strategy

Our primary revenue stream is commission on bookings. Our agreements with hosts mean the more people in a group, the higher commission we earn.

Average revenues per booking have grown from £99 in 2018 to £192 in Q1 2021.

Meanwhile our spend to acquire a new booking has fallen from £96 in 2018 to just £32 in Q1 2021 - a 6x return for every £1 spent on marketing.

This is due to effective social media advertising and growth in organic (free) traffic from search engines, repeat bookings, word of mouth, PR and partnerships.

We have the potential for additional revenue streams from add-on sales (e.g. insurance, pre-trip accommodation, flights) and via our media/events arm (e.g. sponsorship, subscription and affiliate). Recent brand partners already include Helly Hansen and O2.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
Valuation rounded from Convertible

Pitch type

There are 4 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Secondary

Investing in a convertible campaign allows you to invest today, with your investment converting into equity in the future, at a discount compared to other investors.

Learn more about pitch type on Seedrs.

Seedrs nominee

This shareholding type is available with this raise.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.