Specialist adventure travel, media and lifestyle platform
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.muchbetteradventures.com |
Sectors | Travel, Leisure & Sport Digital B2C |
Company number | 06916506 |
Incorporation date | 27 May 2009 |
Business highlights
- Award-winning adventures in 46 countries
- Sales accelerating fast, back to £1.08m in Feb/March 2021
- £6 return on every £1 marketing spend in Q1 2021
- On a mission to be the global leading brand for a $683bn+ market
Key features
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Idea
Introduction
Much Better Adventures is a specialist adventure travel, media and lifestyle platform built for the time-poor, experience-hungry millennial generation.
We exist to inspire lives filled with adventure, and protect the world's wild places.

Whether it’s a quick weekend or an epic expedition, our curated collection of award-winning adventures span 46 countries and counting. They’re led by carefully selected local hosts and run exclusively for our passionate community.

Our proprietary in-house platform automates the entire booking flow - we’ve replaced the traditional tour operator or agency with a more cost-efficient and scalable model.

Our media arm produces inspirational, practical and award-winning content, fuelling rapid growth in our audience and opening up additional revenue opportunities.

Adventure travel is a $683bn market. We’re building UK market leadership, but 35% of our users are organically coming from international markets - there's a global opportunity ahead of us.

Monetisation strategy
Our primary revenue stream is commission on bookings. Our agreements with hosts mean the more people in a group, the higher commission we earn.

Average revenues per booking have grown from £99 in 2018 to £192 in Q1 2021.
Meanwhile our spend to acquire a new booking has fallen from £96 in 2018 to just £32 in Q1 2021 - a 6x return for every £1 spent on marketing.
This is due to effective social media advertising and growth in organic (free) traffic from search engines, repeat bookings, word of mouth, PR and partnerships.

We have the potential for additional revenue streams from add-on sales (e.g. insurance, pre-trip accommodation, flights) and via our media/events arm (e.g. sponsorship, subscription and affiliate). Recent brand partners already include Helly Hansen and O2.

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