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Muzeums

Follow-on - Pre-emption

A SaaS solution for the cultural sector and automatic personalisation of the visitor experience.

SEIS

Location
London, United Kingdom
muzeu.ms/

Categories: SaaS/PaaS Digital Mixed B2B/B2C

Investment
sought:
£77,802
Equity
offered:
9.37%
Funded 28 Apr 2017
Investment
amount:
£81,224
Valuation
(pre-money):
£752,969

Idea

Introduction

Muzeums is an app and platform for museums that manages the visitor experience. The museum gets a full dashboard in which it controls content and gets analytics, and the visitors get a unique individual experience based on their personal interests and learning style.

In other words, when a visitor uses Muzeums, the app can create, on the spot, an experience that is tailored specifically for them,­ with the content that they're interested in, and even delivered in their preferred way, be it a media tour guide or a real-­time interactive social game. The museum controls all the content and gets the analytics about the visitor's data and behaviour in the museum.

We have gathered an award-winning team to work on Muzeums - our team of employees have created "Europeana Beacon", a location based cultural heritage app integrating beacon technology, which won the Apps4Europe award in the 2014 Pisa Hackathon, and was promoted by Europeana. Muzeums was also featured on Europeana Labs website.

We have created a fully functional backend dashboard for the museum to control all content and deliver analytics, and fully functional beautiful apps on iOS and Android for the visitor, available to download for free.

Market

In order to successfully penetrate the market, we will need to use different methods, but our main method will be to map a large city (we already started with London), and add as many institutions (potential clients) as possible to the system, with only a visibility layer - which means only opening hours, map etc. are available. After an institution is added we will approach them to convert them into a paying customer. Our goal is to do this process with at least 3 large cities by the end of the year - London, Paris/Berlin/Amsterdam and NYC.

As this is a pre-emption campaign open only for existing shareholders, minimum details are being provided. More information on Muzeums is available on the company's website. Please note, this information has not been verified or approved by Seedrs.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

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This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.
This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.