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Feel Fit

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For a healthier, stronger tomorrow - Feel Fit the sustainable lifestyle brand.

80%
£90,000 target
£72,628 from 42 investors
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Business overview

Location Bristol, United Kingdom
Social media
Website www.myfeelfit.com
Sectors Travel, Leisure & Sport Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 11374528
Incorporation date 1 Jan 2020
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Investment summary

Type Equity
Valuation (pre-money) £750K
Equity offered 10.71%
Tax relief N/A
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Business highlights

  • Female Founded Sustainable Lifestyle Brand
  • Growing community, 115 members, retention 93%, 10k + social media
  • Multi-revenue stream business model & grew 193% in 2020-2021*
  • Multi award winning business and products in 2021
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.50 +

Idea

Introduction

Feel Fit is a multi-award-winning business offering: an eco-powered fitness studio, sustainable gym & leisurewear, and UK-based fitness & wellbeing retreats.

As a business, we participate across 4 lucrative markets:

1. Sustainable fashion: worth £57 million in the UK in 2020

2. Eco power: worth $613 billion globally in 2020

3. Health & Wellness: worth £23 billion in the UK in 2020

4. Wellness Tourism: worth £6.76 billion in the UK in 2020

Our Founder Ellie has two firm beliefs: one that fitness is for everyBODY, and two we must all play our part in making the planet a better place for our futures. Our aim is to help people remove the physical and psychological barriers that prevent us from making everyday choices that are better for our well-being and the planet.

Society is caught up in 'short-termism': same day deliveries, 6-week body transformation, fad diets, fast fashion, single use plastic – here today gone tomorrow.

But the future is Sustainability: recycled materials, eco power, healthier bodies & healthier minds.

Welcome to Feel Fit where we can help you, others and the planet become healthier and stronger!

*based on unaudited management accounts

Monetisation strategy

Feel Fit generates revenue through the following income streams:

1. Activewear

We sell our activewear and accessories range online and in store. We partner with a sustainable marketplace Lockr Space who market & sell our clothing with orders coming direct to us.

2022 will see 5 different pop ups in John Lewis which will increase brand awareness and sales across the activewear.

2. Studio

Our studio generates revenue through memberships, PAYG, block bookings for personal training sessions & classes.

We also have a smoothie/shake bar, serving supplements and snacks as we offer nutritional advice as well.

3. Retreats

This year we will run 3 retreats in Devon all forecasting to make a profit.

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Investing carries risks, including loss of capital and illiquidity. Please read our Risk Warning before investing.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £750,000

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This shareholding type is available and the minimum investment required to select it.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.