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Feel Fit

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For a healthier, stronger tomorrow - Feel Fit the sustainable lifestyle brand.

106%
 - 
Funded 27 Jul 2022
£90,000 target
£106,582 from 89 investors
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Business overview

Location Bristol, United Kingdom
Social media
Website www.myfeelfit.com
Sectors Travel, Leisure & Sport Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 11374528
Incorporation date 1 Jan 2020
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Investment summary

Type Equity
Valuation (pre-money) £750K
Equity offered 11.30%
Tax relief

EIS

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Business highlights

  • Female Founded Sustainable Lifestyle Brand
  • Growing community, 115 members, retention 93%, 10k + social media
  • Multi-revenue stream business model & grew 193% in 2020-2021*
  • Multi award winning business and products in 2021
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Key features

  • Secondary Market
  • Seedrs nominee min. £10.50 +

Idea

Introduction

Feel Fit is a multi-award-winning business offering: an eco-powered fitness studio, sustainable gym & leisurewear, and UK-based fitness & wellbeing retreats.

As a business, we participate across 4 lucrative markets:

1. Sustainable fashion: worth £57 million in the UK in 2020

2. Eco power: worth $613 billion globally in 2020

3. Health & Wellness: worth £23 billion in the UK in 2020

4. Wellness Tourism: worth £6.76 billion in the UK in 2020

Our Founder Ellie has two firm beliefs: one that fitness is for everyBODY, and two we must all play our part in making the planet a better place for our futures. Our aim is to help people remove the physical and psychological barriers that prevent us from making everyday choices that are better for our well-being and the planet.

Society is caught up in 'short-termism': same day deliveries, 6-week body transformation, fad diets, fast fashion, single use plastic – here today gone tomorrow.

But the future is Sustainability: recycled materials, eco power, healthier bodies & healthier minds.

Welcome to Feel Fit where we can help you, others and the planet become healthier and stronger!

*based on unaudited management accounts

Substantial accomplishments to date

At Feel Fit, we have sustainability at the heart of all we do, but we are looking to do even more. How? By opening eco & solar powered, green studios across the UK, and by using new, even more sustainable materials for our active & leisure wear.

Our sustainable credentials:

- For every item we sell, we plant a tree with Tree Sisters: a female founded business local to our HQ in Bristol

- Over 22,314.8 green watt-hours generated to date by our eco powered studio. As human energy is exerted, it is captured and converted into usable electricity that will help power devices connected to our studio's grid (see image below for our equipment specs)

In 2021 we won 2 awards, Bristol Life - Best New Business of the year & our leggings were voted best leggings by health & wellbeing magazine.

Alongside these accomplishments we have launched our own charity Feel New. We offer fitness classes for free, and we work with charities in Bristol. We are a donation point for unwanted activewear so we can give these to the people who need it most.

The story timeline so far:

Jan - The launch of our very own sustainable activewear collection

March - Ellie pivoted the business to being completely online over lockdown.

December - Collected the keys to our first studio

2021

April - The doors opened to the first ECO powered Fitness Studio in the South-West.

May - Fully open with group classes.

October - Our first retreat in Croyde bay.

2022

Feb - First of many pop-ups this year with John Lewis.

March - Finalists for Best Health & Well-being business in the Bristol Life awards. Ellie our founder has been nominated as Best Health & well-being Influencer alongside Divina Mccoll & Joe Wicks and our retreats are finalists with Health & Well-being magazine awards this year.

Monetisation strategy

Feel Fit generates revenue through the following income streams:

1. Activewear

We sell our activewear and accessories range online and in store. We partner with a sustainable marketplace Lockr Space who market & sell our clothing with orders coming direct to us.

2022 will see 5 different pop ups in John Lewis which will increase brand awareness and sales across the activewear.

2. Studio

Our studio generates revenue through memberships, PAYG, block bookings for personal training sessions & classes.

We also have a smoothie/shake bar, serving supplements and snacks as we offer nutritional advice as well.

3. Retreats

This year we will run 3 retreats in Devon all forecasting to make a profit.

Use of proceeds

The capital raised in this funding round will be used to help us grow the business through:

1. Increased marketing spend. 52% of the funds will be spent on: recruiting a new brand manager, engaging more local press, participating in industry events, and target new audiences in universities and businesses.

2. New Product Development. 18% of the funds will be spent on developing our clothing line with innovative, sustainable materials to keep our loyal customers coming back for more.

3. Expand our eco-studios. 30% of the funds will be used to launch a second site, using our proven model for eco-powered fitness studios. .

With more sites and clothing collections we would be able to generate even more green energy, create jobs in the health & wellbeing and fashion sector and grow our community further.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Material Debt

The company has the following outstanding loans:

1. £25,000 Bounce Back Loan from Barclays Bank at an interest rate of 2.5% per annum. The loan is to be repaid by September 2026. During the first 12 months, the UK Government will pay interest due under this Loan to the Bank under the Business Interruption Payment scheme.

2. £13,643.66 Business Finance Loan to fund the ECO-POWR bikes at zero interest. The loan is to be repaid by February 2024.

The funds raised from this investment round will not be used to repay these loans.

Tax Relief

The company is currently applying for advanced assurance that they are eligible for EIS tax relief from HMRC. The campaign will be updated accordingly if this is obtained.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited ("Seedrs"), which is authorised and regulated by the Financial Conduct Authority. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Seedrs platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Seedrs platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Seedrs does not make investment recommendations to you. No communications from Seedrs, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Seedrs does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Seedrs, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £750,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

Pitch type

There are 5 types of investment pitch available on Seedrs.

  • Equity
  • Convertible
  • Fund
  • Cohort
  • Secondary

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Seedrs nominee

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Seedrs nominee.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Seedrs Nominee). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

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